Georgie is currently a Digital Content Creator at ACS International Schools, a former Social Media Strategist at The Marketing Store; a consumer engagement agency, and owner of her own company LocaSocial; working with SMEs to improve their social media presence and freelance roles. She has extensive experience in social media having worked in the industry for over 11 years across a range of industries and organisations. These include major theme park Chessington World of Adventures Resort, Plan International and working within agency environments executing campaigns on behalf of global technology, lifestyle and travel brands
Projects
- Animal PhotobombDuring a challenging summer for Chessington World of Adventures Resort, we ran a Social PR campaign... a campaign to get positive and organic PR through high volume social media activity. The concept: Animal Photobomb. It's something we had seen happen naturally in guest photos, and combined with some amusing complaint letters we receieved on a daily basis - the idea was born.
Projects credited in
- Instafeed2017 put the average cost of Christmas dinner at £2.94 per head and dependency on local foodbanks rise in the wake of Brexit. We wondered, could we use the power of our Instagram feeds to actually feed vulnerable families? We launched #tmsinstafeed in lieu of a traditional agency Christmas card, laying on a spread of delicious festive food at @tmsagency. To trigger a donation, followers helped themselves to our images and reposted, with every post equalling a donation. At campaign close, just ov
- Delivering another Wiiiin!MONOPOLY at McDonald’s is BACK! TMS are proud to launch MONOPOLY Wiiiin! to the UK, launching on 21st March 2018, running through to 1st May 2018. From the eye-catching bold design, social media activations and the new technology that TMS have integrated into the game, you won’t want to miss it.3
- The Power of Social ListeningLet’s be honest. Social listening isn’t that sexy. It’s not the first thought that comes to mind when you’re crafting a new social media strategy or concept. It’s a data game. An onslaught of keywords, graphs, numbers and mixed data to mine your way through – a total parallel to the glamorous world of perfectly formed Instagram images, viral tweets and cat videos on Facebook. But as they say, the devil is in the data (ahem, yes, this is usually detail, but bear with us). When you interpret and use data results, it can turn into something informative, interesting and quite frankly, game-changing. Jeff Bezos once said this: “Your brand is what people say about you when you’re not in the room”. How often in social events have we wished we could listen through the door? Wanted to be a fly on the wall in big corporate company meetings? Social listening gives brands that unrivalled access, and it’s an incredibly powerful thing.4
Work history
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Digital Content CreatorACS International Schools
United KingdomFull Time
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Social Media DirectorLocaSocial
London, United KingdomFull Time
Ran my own company, LocaSocial developing social media content and strategies for small and local businesses.
Social media freelancing for various agencies and clients throughout this period.
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Skills
- Social Media
- Social Media Management
- Social Media Marketing
- Social Strategy
- Social Content Strategy
- Social Listening
- Social Activation
- PR
- Digital Content
- Digital Campaign