My role within the Menswear department is to write, create, upload, schedule and publish content onto the menswear homepage and supporting pages on ASOS.com. I work within the menswear content team and with members of the marketing, VM and retail teams to produce market leading campaigns and initiates across all menswear ASOS platforms. One of my current projects is working on our new mobile shopping app, helping develop the functionality and UX as well as managing the QA process and the training/ transition from our current CMS platform into the new one.
As Project assistant was a member of both the Content and Project Management teams at ASOS.com. I liaised daily with Designers, Artworkers, Editorial staff and Front-end Developers to develop, curate and publish engaging, exciting content onto the ASOS desktop/mobile website (international across 8 territories) and app (mobile and tablet.)
Marketing & branding