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Since joining Caulder Moore, i’ve had a significant impact on the companies digital platforms, successfully increasing brand awareness online and on social media. In the past 6 months I have increased homepage visits by 114.51% YoY and audience size by 60.76% YoY, this has led to an increase in new business enquiries, press coverage and awareness of recent projects. Furthermore, I’ve organised events aimed at new and existing clients to showcase Caulder Moore’s creative intelligence and expertise in customer experience. This has resulted in the company gaining significant amounts of new business and securing a strong pipeline of new projects. Key responsibilities: • Content and management of all social media channels • Content creation and publishing • Planning, development and execution of Caulder Moore marketing initiatives and campaigns • Content management of companies website • Copywriting (Insight pieces, social media posts, blog) • Management of business, marketing and PR pipelines • Writing briefs and proposals • Management SEO & website optimisation initiatives • CRM database management and development • Management of newsletters and email campaigns • Developing new business and fostering business relations • Hosting and attending prospective client meetings • PR (press releases, Caulder Moore event management, award entry and co-ordinating)
My role within the Menswear department is to write, create, upload, schedule and publish content onto the menswear homepage and supporting pages on ASOS.com. I work within the menswear content team and with members of the marketing, VM and retail teams to produce market leading campaigns and initiates across all menswear ASOS platforms. One of my current projects is working on our new mobile shopping app, helping develop the functionality and UX as well as managing the QA process and the training/ transition from our current CMS platform into the new one.
As Project assistant was a member of both the Content and Project Management teams at ASOS.com. I liaised daily with Designers, Artworkers, Editorial staff and Front-end Developers to develop, curate and publish engaging, exciting content onto the ASOS desktop/mobile website (international across 8 territories) and app (mobile and tablet.)
Marketing & branding