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With over three years experience in a diverse range of marketing roles, I have moved towards progressing into branding, inbound and content marketing. I’ve enjoyed working with a variety of businesses within the arts, culture, publishing, recruitment and agency sectors; for public and private clients ranging from financial and healthcare, to charitable organisations
Marketing and Business Development: • Implemented annual marketing strategies including social media and our 2015 rebranding: website direction, new business development, and content marketing. • Management of internal and external projects and hiring of staff. Event Production and Marketing: • XXY in Conversation Discussion Panels, LC:M Designer Showroom: created press releases and distributed to media and buyers; managed guestlist; organised budgets and invoices, and created briefs to pitch to clients. Internal Communications: • Created branding guidelines, an editorial calendar, tone of voice including social media guidelines, and an employee handbook to improve our internal structure.
Marketing Strategy: • Grew an in-house marketing department and developed their 2016 rebranding strategy and plan: website direction; branding and social media guidelines; content direction; SEO, and analytics. • Delivered integrated marketing campaigns including social media; content marketing, and inbound marketing - in-line with newly developed brand guidelines. Content: • Created multiple blog posts and marketed in-line with our content strategy. Topics ranged from inbound and content marketing to recruitment and design. • Copywriting for client pitches, website branding, guidelines and proposals.