• Content Management – plan creative and engaging content in line with deliveries to make sure website/newsletter/social sites are always up to date • Design – designing all website/newsletter/social content • Deliveries – ensure all new deliveries are online in a timely and efficient manner. • Magento Management –Magento system used daily • Brightpearl Management - ensuring all online inventory is accurate and syncs with in-store stock levels • Management of Social Media content – Facebook, Twitter, P’interest, Instagram • Styling, managing and co-ordinating e-com and editorial shoots to create own brand content for online, marketing and PR purposes • Online visual merchandising – making sure all products are merchandised beautifully and coherently • Analysis of Google Analytics • Customer service • Copywriting: product descriptions/blog articles • Day to day running and analysis of website – making sure user experience is running perfectly.
Whilst I was managing the website it was voted 13th in the top 100 online stores by Vogue Magazine (November 2012) • Monitoring and analysing the success of the website in order to improve user journey, bounce rate and dwell time (this includes comprehensive use of OpenCart and Google Analytics) • Management of all online content; images and copy. Co design look & feel of website for each season change • Online visual merchandising and content creation of landing and homepages (refreshed frequently) • Customer acquisition: increasing conversions and database management • Developing organic SEO strategies to maximise online reach • Developing engaging newsletters through establishing creative, relevant and on brand content and analysing the results. • Initiate blogger/publisher relationships through personal contact and management of the affiliate marketing scheme. • Management of all social media content • Initiate online sales collaborations/pop up shops and online PR: for example Sheerlux, bloggers, Vogue Online Fashion Week • Copyrighting • Organise and oversee all product image shoots
• Creative campaign development and brainstorming • Overseeing the planning and building of custom solutions such as microsites. • Integrating content into social media platforms • Coordinate/direct shoots for online video content • Copywriting • Clients included Samsung and Philips
• Clients included: Mediacom, Universal McCann, Media Ingenuity and direct advertisers such as Vodafone • Campaign planning and structuring • Price negotiation • Mid and post campaign analysis • Optimisation; adjusting campaigns according to performance to ensure a low eCPA and high CTR using Yahoo CRM systems • While at Yahoo! I initiated a ‘Client Satisfaction Survey’, designed to give agencies and advertisers a voice. The survey was well received and is now a standard part of client assessment. The survey has proved a crucial tool in working coherently with clients and ensuring campaigns deliver to the client’s satisfaction