Work history
E-commerce Manager
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• Content Management – plan creative and engaging content in line with deliveries to make sure website/newsletter/social sites are always up to date
• Design – designing all website/newsletter/social content
• Deliveries – ensure all new deliveries are online in a timely and efficient manner.
• Magento Management –Magento system used daily
• Brightpearl Management - ensuring all online inventory is accurate and syncs with in-store stock levels
• Management of Social Media content – Facebook, Twitter, P’interest, Instagram
• Styling, managing and co-ordinating e-com and editorial shoots to create own brand content for online, marketing and PR purposes
• Online visual merchandising – making sure all products are merchandised beautifully and coherently
• Analysis of Google Analytics
• Customer service
• Copywriting: product descriptions/blog articles
• Day to day running and analysis of website – making sure user experience is running perfectly.
Digital Communications Manager
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Whilst I was managing the website it was voted 13th in the top 100 online stores by Vogue Magazine (November 2012)
• Monitoring and analysing the success of the website in order to improve user journey, bounce rate and dwell time (this includes comprehensive use of OpenCart and Google Analytics)
• Management of all online content; images and copy. Co design look & feel of website for each season change
• Online visual merchandising and content creation of landing and homepages (refreshed frequently)
• Customer acquisition: increasing conversions and database management
• Developing organic SEO strategies to maximise online reach
• Developing engaging newsletters through establishing creative, relevant and on brand content and analysing the results.
• Initiate blogger/publisher relationships through personal contact and management of the affiliate marketing scheme.
• Management of all social media content
• Initiate online sales collaborations/pop up shops and online PR: for example Sheerlux, bloggers, Vogue Online Fashion Week
• Copyrighting
• Organise and oversee all product image shoots
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Skills
- Fashion
- Events
- Marketing PR
- Design
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
- Magento CMS
- Brightpearl