Work history
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Marketing AssistantEat Banh M!
Glasgow, United KingdomFreelance
Worked for an entrepreneur launching a Vietnamese ‘street’ food business in Glasgow. I have been developing the business’ integrated marketing communications plan in line with the entrepreneur's initial marketing budget. The focus has been on integrating all aspects of the business to the communications plan in order to concentrate business efforts to Eat Banh M!'s target market. Finally, I designed the business’ logo to fit the company's branding and ethos.
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Online Art & Culture Editorialsleek magazine
- Berlin, GermanyInternship
I interned at SLEEK Magazine’s main office in Berlin as an Art & Culture Online Editor, focusing on content creation that was primarily based on artists’ works and exhibitions. I published around sixty articles online and four cooperations in the magazine’s Fall Issue (SLEEK 51). I developed and maintained relationships with galleries and museums in the USA, UK, Europe, Australia, and South America in order to improve the quality of the content being uploaded online through high quality photographs and information.
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Skills
- Writing
- Styling
- 3 Languages
- Microsoft Office
- Content Creation
- Social Media
- Time Management
- Adaptability
- Creativity
- Photo Editing
Education
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29/30 — Course on Luxury ManagementL. Bocconi Business School
- Milan, Italy
The course focused on the determinants of luxury, for brands in Europe, and how these distinctive elements impacted their business development and their marketing efforts. In particular, we focused on the development of heritage and how businesses relying on this distinctive quality benefit from it.
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2:1 MA (Hons) Business ManagementUniversity of Glasgow
- Glasgow, United Kingdom
As a business student at the University of Glasgow I was presented with numerous courses, which encouraged not only the application of theoretical knowledge but also being creative. As a result, I primarily focused on courses such as Digital Marketing, International Marketing Strategy, Marketing Communications, Business Start-up, Entrepreneurship and Business Planning.
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