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I thrive on a wide diversity of projects & challenges, working directly with businesses or agencies I specialise in three disciplines: marketing, engagement & digital
I thrive on a wide diversity of projects & challenges, working directly with businesses or agencies I specialise in three disciplines: marketing, engagement & digital Marketing I work for heavyweight brand & innovation agencies in marketing strategy, brand architecture and innovation. I love the rigour of in-depth marketing and developing strategies which have consumers at their heart AND deliver ROI. I challenge assumptions with a solutions-led approach. I've experience in local, national & international markets; sectors include FMCG, consumer goods & Pharma. As well as senior consultancy, I'm also a confident facilitator & presenter, delivering workshops, thought-piece presentations or training in-house teams. Engagement Many excellent strategy documents simply end up collecting dust rather than delivering change. My expertise draws on my background in behavioural psychology, helping me translate content into powerful, behaviour change. I develop high performance teamwork & large scale change through the creation of impactful, interactive programmes, conferences and events. My approach is based on the principles of 1. Agreeing deliverable objectives 2. Involvement 3. Audience appropriate enjoyment I freelance for agencies or work direct with clients’ HR/event teams & offer senior level facilitation, speaker coaching, event mc-ing, thought-piece presentation, ideas consultancy, pitch content & delivering the entire event. Digital Publishing From the moment I got my iPad I was hooked! I’m fascinated how tablets (& what they'll evolve into) will transform how we enjoy reading, experiencing information & learning. I've been involved with the Digital Magazine Awards since inception in 2010 & witnessed an extraordinary pace of innovation. There is still a long way to go in digital publishing; valuable opportunities remain untapped by brands, publishers & advertising agencies. I consult with planners & strategists to help realise the potential of the sector.
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