Gerrie Hawes

Marketing & Brand Planning | Engagement Content & Facilitation | Digital Publishing Strategy

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  • LocationHove, United Kingdom

Projects

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About me

 

I thrive on a wide diversity of projects & challenges, working directly with businesses or agencies I specialise in three disciplines: marketing, engagement & digital

Skills

 

  • Events
  • Presenting
  • Marketing Strategy
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Branding/rebranding
  • Integrity
  • Facilitation
  • Brand Development and Management
  • Coaching and Mentoring
  • C-level Facilitation
  • Team Alignment
  • High Performance Teamwork
  • Vision and Values Development and Activation

Work history

Currently

Business Strategy, Marketing Consultancy and Senior Facilitation

Self Employed Freelancer

Apr 2009
  • I thrive on a wide diversity of projects & challenges, working directly with businesses or agencies I specialise in three disciplines: marketing, engagement & digital Marketing I work for heavyweight brand & innovation agencies in marketing strategy, brand architecture and innovation. I love the rigour of in-depth marketing and developing strategies which have consumers at their heart AND deliver ROI. I challenge assumptions with a solutions-led approach. I've experience in local, national & international markets; sectors include FMCG, consumer goods & Pharma. As well as senior consultancy, I'm also a confident facilitator & presenter, delivering workshops, thought-piece presentations or training in-house teams. Engagement Many excellent strategy documents simply end up collecting dust rather than delivering change. My expertise draws on my background in behavioural psychology, helping me translate content into powerful, behaviour change. I develop high performance teamwork & large scale change through the creation of impactful, interactive programmes, conferences and events. My approach is based on the principles of 1. Agreeing deliverable objectives 2. Involvement 3. Audience appropriate enjoyment I freelance for agencies or work direct with clients’ HR/event teams & offer senior level facilitation, speaker coaching, event mc-ing, thought-piece presentation, ideas consultancy, pitch content & delivering the entire event. Digital Publishing From the moment I got my iPad I was hooked! I’m fascinated how tablets (& what they'll evolve into) will transform how we enjoy reading, experiencing information & learning. I've been involved with the Digital Magazine Awards since inception in 2010 & witnessed an extraordinary pace of innovation. There is still a long way to go in digital publishing; valuable opportunities remain untapped by brands, publishers & advertising agencies. I consult with planners & strategists to help realise the potential of the sector.

2009

Client Director

Involve

Apr 2007 - May 2009

2007

CEO, Founder and Author

Daisy Ltd

Dec 2002 - Mar 2007

2001

Senior Brand & Innovation Consultant

New Solutions

Dec 1998 - May 2001

1998

Head Product Manager Global Kids

Adidas

Dec 1996 - Dec 1998

1996

Jnr Category Manager

H J Heinz

Feb 1993 - Dec 1996

1996

Product Manager

Clarks International

Aug 1993 - Feb 1996

Education

1993

Behavioural Psychology

University of Nottingham UK

Oct 1990 - May 1993
  • Jt Hons (First)