Giacomo Pala

Marketing Executive

  • LocationLondon, United Kingdom



  • Fashion
  • Marketing PR
  • TV
  • Branding
  • Account Management
  • Internet Marketing
  • Networking
  • Problem Solving
  • Social Media Marketing
  • Excel
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
  • Word

Work history


Marketing Executive

Voiamo Ltd

Sep 2015
  • - Providing insights on competitors, mobile telephone and broadband offerings. Responsible for sourcing, analysing and reporting consumers and businesses trends, interpreting relevant legal regulations. - Analysing customer behaviours from CRM systems reports for marketing propositions. - Developing digital marketing campaigns - mainly through MailChimp and Adedge - and analysing performances and outcomes. - Testing and monitoring company websites through Google Analytics for customer journey improvements. - Other software and tools: Google Adwords and Google Tag Manager, JIRA, Postmark. - Managing Social Media (Facebook, Twitter, Instagram, Youtube) and running promotional campaigns. - Managing Inventory software Unleashed for tracking profits, stock of goods and relationships with partners and clients, raising POs and Sales Orders. - Copywriting for the Spanish and Italian websites and product collateral. - Adobe Support: InDesign, Photoshop, Illustrator. Creating videos through Adobe AfterEffect and Encoder.


Marketing Intern


May 2015 - Aug 2015
  • - Supporting in the management of Social Media platforms (Facebook, Twitter) creating ad-hoc artworks, posts and tweets to promote products and events through Facebook Manager and Hootsuite. - Researching data for defining product targets, trends, media to set up marketing communication strategies. - Developing visuals for product landing pages, and setting up email through MailChimp. - Management of translations for website and Amazon accounts.


Communication Strategy Assistant


Feb 2015 - May 2015
  • - Member of the winner team in a competition. - Freelance consultancy to the new Heathrow Airport Operational Centre for improving the corporate communication system, information flow tools among the departments, and external communication toward partners and stakeholders. - Implementation of the project.


Social Media & Communication Executive

Jewellery Paolo Pala Italy

Jan 2013 - Feb 2015
  • - Management of Social Media platforms (Facebook, Instagram): development of advertising campaigns and results analysis. - Creation of artworks for products promotion. - Organization of in-store events.



Advertising, Branding and Communication

University of West London

Aug 2014 - Aug 2015


    Public Relations and Business Communication

    IULM Libera Università DI Lingue E Comunicazione

    Sep 2011 - Jun 2014


      PR, Advertising, Human Resources

      Yeditepe University

      Aug 2013 - Feb 2014
      • Erasmus Programme


      Advanced Spanish Courses

      Escuela Camino Barcelona

      Apr 2013 - Jul 2013


        Business Maths, Excel, Statistics and Market Research

        Dublin Business School

        Dec 2012 - Mar 2013
        • Exchange Programme


        Advanced English Courses

        Oxford House College

        Jun 2012 - Aug 2012