- Providing insights on competitors, mobile telephone and broadband offerings. Responsible for sourcing, analysing and reporting consumers and businesses trends, interpreting relevant legal regulations. - Analysing customer behaviours from CRM systems reports for marketing propositions. - Developing digital marketing campaigns - mainly through MailChimp and Adedge - and analysing performances and outcomes. - Testing and monitoring company websites through Google Analytics for customer journey improvements. - Other software and tools: Google Adwords and Google Tag Manager, JIRA, Postmark. - Managing Social Media (Facebook, Twitter, Instagram, Youtube) and running promotional campaigns. - Managing Inventory software Unleashed for tracking profits, stock of goods and relationships with partners and clients, raising POs and Sales Orders. - Copywriting for the Spanish and Italian websites and product collateral. - Adobe Support: InDesign, Photoshop, Illustrator. Creating videos through Adobe AfterEffect and Encoder.
- Supporting in the management of Social Media platforms (Facebook, Twitter) creating ad-hoc artworks, posts and tweets to promote products and events through Facebook Manager and Hootsuite. - Researching data for defining product targets, trends, media to set up marketing communication strategies. - Developing visuals for product landing pages, and setting up email through MailChimp. - Management of translations for website and Amazon accounts.
- Member of the winner team in a competition. - Freelance consultancy to the new Heathrow Airport Operational Centre for improving the corporate communication system, information flow tools among the departments, and external communication toward partners and stakeholders. - Implementation of the project.
- Management of Social Media platforms (Facebook, Instagram): development of advertising campaigns and results analysis. - Creation of artworks for products promotion. - Organization of in-store events.