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gianluca alderuccio

art director/creative director

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  • LevelSenior
  • LocationMilan, Italy
  • AvailabilityLocked Pro Plan feature
  • ProfessionsGraphic Designer - Exhibition Design - Art Director - Creative Director


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About me

I'm a multidisciplinary designer and art director with 15+ years experience in design related projects, primarily delivered through visual design, visual concepting and branding solutions. Since year 2000 I have been designing products, brands, concept stores, packagings, events and visual identity systems for both italian and international brands. I currently help individuals and organizations to imagine and create new products, services, strategies and social values. I envision and lead projects that redefine the possible, driven by insights at the intersection of culture, technology and business. I collaborate and partner with a variety of professionals to turn those ideas into our everyday reality.


  • Packaging
  • Branding
  • Corporate Identity
  • Print Design
  • Art Direction
  • Typography
  • Brand Design
  • Design
  • Exhibition Design
  • Sketching
  • Creative Direction
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop

Work history


Co-founder & Creative Director

Better Days Studio

Jan 2010


Art Director

Logotel S.p.a

Sep 2003
  • Logotel is the service design company that shapes and drives business transformation in a collaborative way. Since 1993, it has been tracing paths of enduring innovation with its Clients, in order to generate sustainable value and shared sense for organizations and for their people through a design-driven approach. The team is made up of more than 140 people currently working with 50 Clients, co-developing more than 70 different projects. As a Design director, in Logotel i lead and supervise the design team in visual design and branding, design strategy e design thinking activities since 2008. Brands i worked for: ACQUA DI PARMA, ADIDAS, AUTOGRILL GROUP, BATA, BMW-MOTORRAD, BUFFETTI, CARREFOUR, CHICCO, CITROEN, CONTINENTAL, COSTA CROCIERE, DIESEL, DISNEY, DORELAN, ECOSTORE, ENEL, GENERALI, INTESA SANPAOLO, INTEL, ITALO, ITALMARK, MERCEDES-BENZ, MONCLER, MONTBLANC, NESPRESSO, SAMSUNG, SUPERMEDIA, SWAROVSKY, TELECOM, TRONY, VOLVO, VORWERK-FOLLETTO, ERMENEGILDO ZEGNA


Freelance Designer

Gianluca Alderuccio

Jan 2001
  • Brand Indentity / Packaging Design / Graphic Design / Product Design / Visual Design / Visual Concepting / Graphic Design / 3D Modeling and Visualization Brands i worked for as a freelance: CANGIARI (ethical fashion) CORI AMENTA (fashion) CREDITO VALTELLINESE (banking & financial services) ENIA (energy & water multiutility) FONDAZIONE STELLINE (cultural foundation) LUCEPLAN (consumer, technical, architectural and contract lighting fixtures) MOLINO NICOLI (italian flour industry) PIRELLI RE (real estate) POLITECNICO DI MILANO (university) ROGER VIVIER (luxury fashion brand) VENINI (art glass & art light heritage italian brand) WHIRLPOOL (home, laundry & kitchen aplliances)


Product & Visual Designer

Marc Sadler Studio

Jan 2003 - Dec 2003
  • Product Design / Graphic Design / 3D Modeling and Prototyping Brands i worked for: AXA (bathroom & ambient) FOSCARINI (consumer, technical, architectural and contract lighting fixtures) IDEAL STANDARD (bathroom & ambient) FERRAGAMO (luxury goods / fashion / perfumes) MARTINELLI LUCE (consumer, technical, architectural and contract lighting fixtures)


Product & Visual Designer

Minimo Design

Jun 1999 - Jan 2003
  • Product Design / Service Design / Graphic Design / Branding Brands i worked for: OLUCE (consumer and contract lighting fixtures) OPOS (cultural foundation) PLAY+ (furnitures and products for children) SECCOSE (office furnitures) VASART (urban furnitures) WALLY YACHTS (high tech yachts company)



Industrial Design

Polytechnic University of Milan

Jun 1993 - May 2000



    Best Tech Prize at Milan Design Week Award

    Milan Design Week

    • As Logotel Design Director I directed and designed the Exhibiton "Timescapes" featuring