Gianluca Cherubin

Interaction Designer

  • LocationLondon, United Kingdom

About me


I'm a London based Interaction Designer with solid experience striving to solve creative challenges everyday. I’m interested in the intersection of e-commerce and user experience. I previously worked at Diana Corp where I designed innovative concepts and features for fashion e-commerce. I had the privilege to collaborate with several major brands such as Armani, Zadig & Voltaire, Chiara Ferragni, GAS Jeans, Bugatti, Porsche, Ducati, Euronics, Douglas Profumerie, Despar. I am the curator of Fancy inspire, an online collection of the best apparel websites. In 2013, after I attended a Master in Digital Economics & Entrepreneurship in H-FARM, I began to collaborate in XYZE, creating a new technology for body measurements. Since 2008, I am part of the team who organize Infart, a Urban Art Festival who attracts 10,000 attendees and gathered to 50,000 online contacts.



  • Usability Testing
  • Interaction Design
  • Sketching
  • UI Design
  • Wireframing
  • Heuristic Evaluation
  • User Research
  • Creative Suite
  • Responsive Design
  • Mobile First
  • Html CSS Jquery
  • User Flows
  • A/B Testing
  • Email Design
  • Interactive Prototyping

Work history


Interaction Designer

Diana Corp

Jan 2015 - Jan 2016
  • Diana is a multicultural agency, based in NY and Venice, specialized in the creation, management and promotion of top fashion brand e-commerce. • Managed all aspects of the product process: gather requirements, user stories / personas, user testing, product specifications, wireframes, designs, delivery schedules, measuring and optimizing performance. • Defined site structures, site maps and process flows. • Used web analytics statistics to draw concrete conclusions on customer behaviour. • Designed and developed custom Magento themes for selected clients. • Trained and mentored teammates.


Interaction Designer


Jan 2014 - Aug 2014
  • XYZE is an innovative system of coding and standardization of size, through a combination of smart wearable tech with web and mobile app. • Conducted User Research, Usability Testing, Brainstorming, A/B Testing. • Defined UX concepts & flows, applying Lean Process. • Designed deliverables (including storyboards, wireframes, prototypes, mockups) for mobile and web applications. • Developed web applications using HTML5, CSS3, Javascript.


UI Designer & Front-end Developer

UI Designer Front-end Developer

Mar 2005 - Mar 2013
  • Digital Agency that helps companies to enhance their competitiveness thanks to the Internet. • Designed and developed elegant and well-crafted websites for selected clients, including Porsche, Ducati, Euronics, Douglas Profumerie, Despar. • Built Wireframes, Mockups, Prototypes, Campaign mini-sites, HTML5 Web Apps, Facebook Apps, Online Contest Websites, Wordpress Themes, Email Marketing Templates, Ad Banners. • Implemented and maintained Front-End features on large-scale E-Commerce solutions. • Led projects to a timely and successful completion. • Met one-on-one with clients in exploring the best possible options for their web presence.



Startup Business, Digital Marketing, Social Media, UX, Mobile Design, Content, Analytics, Analysis

Digital Accademia

Sep 2013 - Dec 2013
  • MA.D.E.E. is an innovative Digital Academy MasterLab, the first school of entrepreneurial training in digital excellence in Italy. The peculiarity of Digital Economics & MasterLab Entrepreneurship is given by its educational structure, designed to bring to life the students training experience in the field and comparison with the best professionals in the digital sector, made possible thanks to the proximity of the incubator H-FARM.


Html, Javascript, Design


Jan 2002 - Jun 2002
  • Front-end development (HTML+CSS+JS), Visual Design (Graphic and Web)



H-ACK Travel, H-FARM Ventures

  • Eyewish - for choosing your next stay be inspired by awesome pictures from the web


SMAU Mob App Awards 2014

  • XYZE wins the Mob App Awards Milan in 2014 in the category INTERNET OF THINGS for being distinguished as the best App Consumer based on next-generation mobile devices.


Bozen Startup Weekend

  • Joineat - Homemade Food Marketplace


New York City Startup Weekend

  • Cultivated Cup