Gianluca Cherubin

Gianluca Cherubin

Senior User Experience DesignerLondon, United Kingdom
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Gianluca Cherubin

Gianluca Cherubin

Senior User Experience DesignerLondon, United Kingdom
About me
I’m a Senior UX Designer with extensive eCommerce knowledge, using my passion, experience and vision to drive real business success and growth. I’m currently at Arcadia Group, leading a team of designers and researchers to deliver best-in-class experiences across all digital platforms, whilst championing customer-centricity across the organisation.
Work history
    Arcadia logo
    Arcadia logo
    Senior UX DesignerArcadia
    London, United KingdomFull Time
    • Using qualitative and quantitative customer insights to deliver valuable, intuitive and delightful experiences across all seven Arcadia brands, in a fast-paced agile environment. • Responsible for the continual development of a long­term UX strategy aligned with the Arcadia vision. • Coordinating the UX, UI and Research team, providing UX guidance and BAU support. • Leading the CRO strategy of the checkout with the goal to increase conversion rate by 10%. • Introduced Contentsquare and UserZoom to support Arcadia’s customer-centric strategy.
    River island logo
    River island logo
    Lead UX DesignerRiver island
     - London, United KingdomFull Time
    • Supported the Head of CX delivering the Voice of the Customer initiative which resulted in an increase of NPS by 51%. • Collaborated with the CX Manager to drive product strategy and the development roadmap. • Led a team of four UX Designers, managed the hiring process for UX and fostered mentorship and career development. • Introduced and promoted DesignOps, to ensure better collaboration across the various design and development teams.
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Skills
  • User Research
  • Data Analysis
  • UX Design
  • Product Design
  • Interaction Design
  • UX Strategy
  • Workshop Facilitation
  • Sketch
  • Prototyping
  • Invision
Education
    D
    D
    MA.D.E.E. MasterLab in Digital Economics & EntrepreneurshipDigital Accademia
     - Venice, Italy
    Practical and theoretical three months Master focused on digital marketing, social media, lean production, UX design and public speaking for startup business.
    I
    I
    Multimedia and Web DesignIrigem
     - Bassano del Grappa, Italy
    Six months full-time postgraduate degree focused on design principles and front-end development.