I’m a Senior UX Designer with extensive eCommerce knowledge, using my passion, experience and vision to drive real business success and growth. I’m currently at Arcadia Group, leading a team of designers and researchers to deliver best-in-class experiences across all digital platforms, whilst championing customer-centricity across the organisation.
Senior UX DesignerArcadia
London, United KingdomFull Time
• Using qualitative and quantitative customer insights to deliver valuable, intuitive and delightful experiences across all seven Arcadia brands, in a fast-paced agile environment. • Responsible for the continual development of a longterm UX strategy aligned with the Arcadia vision. • Coordinating the UX, UI and Research team, providing UX guidance and BAU support. • Leading the CRO strategy of the checkout with the goal to increase conversion rate by 10%. • Introduced Contentsquare and UserZoom to support Arcadia’s customer-centric strategy.
Lead UX DesignerRiver island
- London, United KingdomFull Time
• Supported the Head of CX delivering the Voice of the Customer initiative which resulted in an increase of NPS by 51%. • Collaborated with the CX Manager to drive product strategy and the development roadmap. • Led a team of four UX Designers, managed the hiring process for UX and fostered mentorship and career development. • Introduced and promoted DesignOps, to ensure better collaboration across the various design and development teams.
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- User Research
- Data Analysis
- UX Design
- Product Design
- Interaction Design
- UX Strategy
- Workshop Facilitation
MA.D.E.E. MasterLab in Digital Economics & EntrepreneurshipDigital Accademia
- Venice, Italy
Practical and theoretical three months Master focused on digital marketing, social media, lean production, UX design and public speaking for startup business.