Arcadia is the UK’s largest privately owned fashion retailer with seven major high street brands: Burton, Dorothy Perkins, Evans, Miss Selfridge, Topshop, Topman and Wallis. • Using customer insight data and research to deliver valuable, intuitive and delightful experiences across all 7 brands within the Arcadia group. • Creating high fidelity design mock-ups, wireframing, prototyping, functional & technical specifications, to deliver optimal customer experience in a fast-paced Agile environment. • Upskilling Brands designers to optimise production and collaboration with developers (Sketch + Zeplin)
With over 60 years of fashion retailing experience, River Island is one of the most well-known and loved brands on the High Street. • Conducting requirements analysis including customer journey mapping, personas, task analysis, usability testing, and competitor analysis, collaborating with the Product Owner, IT, Creative and Marketing teams where relevant. • Using customer insight data and research to identify areas for improvement within existing customer journeys and produce recommendations to the Customer Experience Manager. • Collaborating with the Product Owner to to drive product strategy and the development roadmap. Writing user stories and high-level acceptance criteria to clarify UX design specifications helping the development and QA team to deliver best-in-class experiences. • Working with the Technical Optimisation Lead in increasing conversion through customer focused MVT changes. • Facilitating requirements gathering workshops with Business Stakeholders through Design Thinking Process. • Supporting the Lead UX Designer to manage and mentor junior designers on UX best practices, design standards, process, and documentations.
Established more than 95 years ago, Dorothy Perkins is now one of the biggest fashion retailers in the country, with nearly 600 UK stores and more than 124 international outlets. Dorothy Perkins is part of Arcadia Group, which owns the high street clothing retailers Burton, Evans, Miss Selfridge, Topman, Topshop and Wallis. • Creating improvement ideas by analysing qualitative and quantitative data and making recommendations. • Identifying and defining user stories to translate into effective information architecture. • Clarifying design specifications with designers and development, validating and monitoring quality output. • Working closely with stakeholders in the Trading, Creative, Marketing and Production teams to supervise and deliver projects and campaigns.
Diana is a multicultural agency, based in NY and Venice, specialized in the creation, management and promotion of top fashion brand e-commerce. • Managed all aspects of the product process: gather requirements, user stories / personas, user testing, product specifications, wireframes, designs, delivery schedules, measuring and optimizing performance. • Defined site structures, site maps and process flows. • Used web analytics statistics to draw concrete conclusions on customer behaviour. • Designed and developed custom Magento themes for selected clients. • Trained and mentored teammates.
Digital Agency that helps companies to enhance their competitiveness thanks to the Internet. • Designed and developed elegant and well-crafted websites for selected clients, including Porsche, Ducati, Euronics, Douglas Profumerie, Despar. • Built Wireframes, Mockups, Prototypes, Campaign mini-sites, HTML5 Web Apps, Facebook Apps, Online Contest Websites, Wordpress Themes, Email Marketing Templates, Ad Banners. • Implemented and maintained Front-End features on large-scale E-Commerce solutions. • Led projects to a timely and successful completion. • Met one-on-one with clients in exploring the best possible options for their web presence.
Practical and theoretical three months Master focused on digital marketing, social media, lean production, UX design and public speaking for startup business.
Six months full-time postgraduate degree focused on design principles and front-end development.