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I’m a UX Designer with solid experience striving to solve creative challenges everyday and deliver performance-driven solutions. I’m interested in the intersection of e-commerce and user experience. I currently work as Senior UX Designer at River Island. I previously worked as Senior UX Designer at Dorothy Perkins, creating frictionless shopping experiences for a £100m+ digital business, and at Diana Corp where I designed innovative concepts and results-oriented features for selected fashion e-commerce, including Armani, Zadig & Voltaire, Chiara Ferragni, GAS Jeans, Bugatti. In 2013, after I attended a Master in Digital Economics & Entrepreneurship in H-FARM, I began to collaborate in XYZE, creating a new technology for body measurements. By introducing user research and usability testing I was able to validate their initial MVP and create an app available for the download at the App Store. During my 8 years in Workup, a digital media agency, I learned to work in a fast paced environment on more than 100 projects for selected clients, including Porsche, Ducati, Euronics, Despar, Douglas Profumerie. My role was to design and develop creative online solutions to our clients’ needs such as corporate websites, e-commerce, landing pages, online contest websites, Wordpress themes, adv banners and DEM, presenting to them for approval and finally building client relationship. I am the curator of Fancy inspire, an online collection of the best e-commerce websites. Started as a personal project, it’s now reaching thousands of users that regularly check and comment on their favorite brands. Since 2008, I am part of the team who organize INFART, an Urban Art Festival who attracts 10,000 attendees. As the communication manager I gathered 50,000 online contacts by exploiting social network and marketing techniques.Locked Pro Plan feature
Established more than 95 years ago, Dorothy Perkins is now one of the biggest fashion retailers in the country, with nearly 600 UK stores and more than 124 international outlets. Dorothy Perkins is part of Arcadia Group, which owns the high street clothing retailers Burton, Evans, Miss Selfridge, Topman, Topshop and Wallis. • Creating improvement ideas by analysing qualitative and quantitative data and making recommendations. • Identifying and defining user stories to translate into effective information architecture. • Clarifying design specifications with designers and development, validating and monitoring quality output. • Working closely with stakeholders in the Trading, Creative, Marketing and Production teams to supervise and deliver projects and campaigns.
Diana is a multicultural agency, based in NY and Venice, specialized in the creation, management and promotion of top fashion brand e-commerce. • Managed all aspects of the product process: gather requirements, user stories / personas, user testing, product specifications, wireframes, designs, delivery schedules, measuring and optimizing performance. • Defined site structures, site maps and process flows. • Used web analytics statistics to draw concrete conclusions on customer behaviour. • Designed and developed custom Magento themes for selected clients. • Trained and mentored teammates.
Digital Agency that helps companies to enhance their competitiveness thanks to the Internet. • Designed and developed elegant and well-crafted websites for selected clients, including Porsche, Ducati, Euronics, Douglas Profumerie, Despar. • Built Wireframes, Mockups, Prototypes, Campaign mini-sites, HTML5 Web Apps, Facebook Apps, Online Contest Websites, Wordpress Themes, Email Marketing Templates, Ad Banners. • Implemented and maintained Front-End features on large-scale E-Commerce solutions. • Led projects to a timely and successful completion. • Met one-on-one with clients in exploring the best possible options for their web presence.
Practical and theoretical three months Master focused on digital marketing, social media, lean production, UX design and public speaking for startup business.
Six months full-time postgraduate degree focused on design principles and front-end development.