Gianna Palyvou

Marketing Consultant

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Branding
  • Businesses Development
  • Presenting
  • Client Services
  • Direct Marketing
  • Internet Marketing
  • Market Research
  • Marketing
  • Marketing Strategy
  • Pitching
  • Problem Solving
  • Project Management
  • Communications
  • Relationship Management

Work history

Currently

Marketing Consultant

Freelance Marketing Consulting

Sep 2011
  • Branding & Marketing strategic planning in partnership with the Pink Group branding agency • Audience analysis, Competitor reviews, Proposition development, marketing communications mix, channels’ strategy, • Competitive pitching ExxonMobil Europe freelance client services- adam&eveDDB • Managed large scale multichannel pan-European campaigns development

2011

Solutions Principal & Senior Consultant

EMC Consulting

Mar 2010 - Jul 2011
  • • Created winning proposals and RFI/RFP responses and pitches for digital strategy projects • Organised and led discovery workshops & developed strategic plans, working closely with Planning and UX design teams • Managed Financial Services digital strategy projects: Barclays Retail Banking UK: Five year vision strategy Barclays Retail Banking West Europe: Website redesign using UX principals Worldpay Social Media strategy

2010

HP EMEA Client Lead

Publicis Modem

Apr 2008 - Mar 2010
  • • Business Lead for the HP EMEA 4million account driving the integrated marketing strategy and product launches • Managed two teams in London and Geneva developing multichannel B2B and B2C integrated campaigns • Responsible for budget, resources and account organic growth

2008

Nissan Europe Client Partner

TMW

Jan 2007 - Apr 2008
  • • Developed and implemented pan-European CRM campaigns (acquisition, retention, new product launch) • Responsible for full financial management and control and business planning including identifying opportunities for account growth. • Built strong relationships/partnerships with multiple remote stakeholders – Central Clients, Regional Business Units and partner agencies

2006

Account Director

Ogilvy One

Apr 2005 - Sep 2006
  • • Nestle: Led CRM program for Infant Nutrition (Direct Mailing & web site strategy) & expanded business within other Nestle departments. • Mattel: Led CRM program (Direct Mailing, interactive campaigns) for Fisher-Price infant & children toy brand and Barbie brand.

2004

Operations Manager

Olympic Games Committee Athens2004

Sep 2002 - Nov 2004
  • • Managed Real Time/ Event operations as part of top management team –Olympic & Paralympic Games- supervising approximately 200 people, workforce & contractors.

Education

2000

MSc in Management

University of Bath

Aug 1999 - Sep 2000
  • MSc in Management

1999

Law

University of Athens School of Law

Aug 1993 - Jun 1999
  • Honours Degree in Law