Gillian McCusker

Marketing Executive

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Excel
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history

Currently

Marketing Executive

Iprospect Dentsu Aegis Network

Feb 2015
  • Supporting Marketing & Communications Director, liaise with a range of stakeholders including colleagues, clients, suppliers and partner organisatisions Maintain and update all customer databases including our email marketing system Contribute to and develop, marketing plans and strategies Regularly update and report to the wider company and leadership team on marketing procedures and successes Internal and External Communcations: Increase agency profile and individual stakeholders by securing regular press pieces and comments for industry publications as well as national coverage Leverage industry profile creating ‘industry experts’ through regular speaker opportunities Effective communication with wider global teams to ensure leverage of UK stories and successes Maintain and develop relationships with both clients and prospective clients via research and insight articles for clients and industry Successful management and creation of weekly newsletters Consistent copywriting and ability to adapt tone for purpose Project Management & Events: Proven success in organising and executing events from start to finish for a variety of clients and prospective clients Create appealing and informative pre and post project communications Social Media: Increased social engagment with stakeholders both internally and externally through all social media platforms, raising our profile and driving traffic to the site Create successful social media strategies for events Website: Drive sales through the site with regular thought leadership pieces and insights Regular website analytics and SEO Case studies & Awards: Raised publicity and stature achieiving 21 awards in a year Administration & Training: Train the wider team in all systems and procedures including CRM programmes

2014

Production Executive

Icarus

Dec 2013 - Jan 2014
  • Client and market research Successful project and team management Creative design and delivery Independent delivery of commissions Modified and improved production processes, saving time and money

2013

Gallery Assistant

Showstudio

Jul 2013 - Dec 2013
  • E-commerce: Designed and edited sales and marketing communications Raised publicity and increased sales Managed gallery image archive and content for website Autonomously produced and distributed internal and external communications materials Actively promoted the gallery through social media Front of House: Managed client communication and relationships Responsible for client enquiries Proven sales abilities Event & Exhibition Curation: Delivered projects successfully and to deadline Artist and product research Produced and edited client information for contributor pages Managed transportation and installation of art works Administrative: Efficiently managed financial and distribution processes

2013

Public Relations & Events Assistant

Margaret London

Mar 2012 - Jun 2013
  • Project Management: Worked across numerous teams with successful exhibition and event management Managed client relationships Created and developed material for client presentations Managed administrative tasks Press Reports: Produced press reports for client review Sales: Created strong press interest increasing coverage

Education

2010

BA(Hons) : Fine Art

Loughborough University

Aug 2007 - May 2010
  • Studied a variety of artists and practices both in theory and practice.

2007

Art and Design (foundation Studies) BTEC Diploma

De Montfort University

Jul 2006 - May 2007
  • A multitude of art practices from textiles and glass blowing to graphic design and theatre production