Gillian McCusker

Gillian McCusker

Marketing ExecutiveLondon, United Kingdom
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Giorgio Gremigni
Roberta Davies-Schmidt
Em Cole
Gillian McCusker

Gillian McCusker

Marketing ExecutiveLondon, United Kingdom
Work history
    Marketing Executive
    Supporting Marketing & Communications Director, liaise with a range of stakeholders including colleagues, clients, suppliers and partner organisatisions Maintain and update all customer databases including our email marketing system Contribute to and develop, marketing plans and strategies Regularly update and report to the wider company and leadership team on marketing procedures and successes Internal and External Communcations: Increase agency profile and individual stakeholders by securing regular press pieces and comments for industry publications as well as national coverage Leverage industry profile creating ‘industry experts’ through regular speaker opportunities Effective communication with wider global teams to ensure leverage of UK stories and successes Maintain and develop relationships with both clients and prospective clients via research and insight articles for clients and industry Successful management and creation of weekly newsletters Consistent copywriting and ability to adapt tone for purpose Project Management & Events: Proven success in organising and executing events from start to finish for a variety of clients and prospective clients Create appealing and informative pre and post project communications Social Media: Increased social engagment with stakeholders both internally and externally through all social media platforms, raising our profile and driving traffic to the site Create successful social media strategies for events Website: Drive sales through the site with regular thought leadership pieces and insights Regular website analytics and SEO Case studies & Awards: Raised publicity and stature achieiving 21 awards in a year Administration & Training: Train the wider team in all systems and procedures including CRM programmes
    Production Executive
     - 
    Client and market research Successful project and team management Creative design and delivery Independent delivery of commissions Modified and improved production processes, saving time and money
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Skills
  • Advertising
  • Events
  • Marketing PR
  • Excel
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
Education
    BA(Hons) : Fine Art
     - 
    Studied a variety of artists and practices both in theory and practice.
    Art and Design (foundation Studies) BTEC Diploma
     - 
    A multitude of art practices from textiles and glass blowing to graphic design and theatre production