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My remit includes: - Creating an annual marketing strategy and ensuring its successful implementation - Managing the output of the marketing team, ensuring their targets are met and that work is up to the expected standard within tight time constraints - Liaising weekly with the Residential CEO and Group CEO about projects across the company - Liaising with Managers to ensure their marketing needs are being successfully met - Managing the CSR programme and budget, creating new leads and managing relationships - Controlling the residential office marketing budgets - Website and social media management - Idea generation for original and engaging marketing and advertising material - Managing external suppliers for SEO, print and marketing product supply - Managing the integrity of the Currell brand through successful PR and quality control - Working to improve the client and customer experience - Pitch management and content - Event management - Continuous brand management and improvement - Writing, editing and content creation for The Linen Draper
In this time I established a marketing department at the company and led a complete brand refresh, including office fascias, logo design, website and other marketing collateral.