About me
I am a highly motivated person currently pursuing a career within marketing. My goal is to find a work opportunity that can enrich me personally and professionally. I am a determined and organised individual that can work in teams and in busier dynamics aiming at reaching goals within deadlines.
Work history
Online Assistant
Focusing on third party – international online partners:
• Support and develop relationships with partners to best
exploit market opportunities and driving sales
• Assisting in the creation and managing of activity calendars for each partner – focusing on on-site
activities, brandshops' updates and site placements
• Help the communication and alignment with the international marketing team, to agree on online and
offline marketing and PR activities for each partner
• Working closely with the international buying and merchandising teams on product selection and market
opportunities
• Supporting the team in planning and development of
short and long term strategies for partners' activities
Marketing Intern
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In my second internship at GUESS I have been asked to:
• Build a marketing report summarising all the European
marketing activities for 2015
• Analysing results for PR, CRM, ADV and Retail Marketing
departments by European country
• Reporting ROIs, response rates and redemption
• Giving an overall overview of the marketing activities to
best exploit the markets' opportunities
Additionally I was supporting the CRM department in:
• Direct Marketing activities and CRM Analysis
• Social CRM: Social Media monitoring and scheduling
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Skills
- Fashion
- Advertising
- Marketing PR
- Branding
- Promotions
- Direct Marketing
- Internet Marketing
- Market Research
- Marketing Strategy
- Communications
- Excel
- Office
- Photoshop
- Powerpoint
- Word
Education
Advertising and Marketing Communications
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University of Greenwich, London – BA (Hons) Advertising and Marketing Communication
Year 1: Principles and Practice of Marketing, Introduction to Advertising, Multi-Channel retail, Financial Aspects of Marketing, Public Relations and Personal and Professional Development
Year 2: Consumer Insight and Research, Integrated Marketing Communications, Media Planning and Buying, Personal and Professional Development 2, Research Methods and Strategic Brand Management.
Year 3: Contemporary issues in advertising and marketing communications, Direct interactive and digital marketing, Integrated advertising campaign and planning, Leading innovation creativity, Social marketing and Dissertation. Dissertation title: ‘‘Is there a shift in 18 to 25 year old consumers’ perception of celebrity endorsement?’’
GRADUATING GRADE: First-class degree