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I am a highly motivated person currently pursuing a career within marketing. My goal is to find a work opportunity that can enrich me personally and professionally. I am a determined and organised individual that can work in teams and in busier dynamics aiming at reaching goals within deadlines.
Focusing on third party – international online partners: • Support and develop relationships with partners to best exploit market opportunities and driving sales • Assisting in the creation and managing of activity calendars for each partner – focusing on on-site activities, brandshops' updates and site placements • Help the communication and alignment with the international marketing team, to agree on online and offline marketing and PR activities for each partner • Working closely with the international buying and merchandising teams on product selection and market opportunities • Supporting the team in planning and development of short and long term strategies for partners' activities
In my second internship at GUESS I have been asked to: • Build a marketing report summarising all the European marketing activities for 2015 • Analysing results for PR, CRM, ADV and Retail Marketing departments by European country • Reporting ROIs, response rates and redemption • Giving an overall overview of the marketing activities to best exploit the markets' opportunities Additionally I was supporting the CRM department in: • Direct Marketing activities and CRM Analysis • Social CRM: Social Media monitoring and scheduling
Supporting and assisting in developing, maintaining and implementing all the CRM activities: • CONSUMER INSIGHTS: Customer Satisfaction, Research, Social CRM, Behavior Monitoring, Loyal Marketing and Sales Analysis • DIRECT MARKETING: Assist through the creation and delivery of DEM and SMS activities – segmentation and extraction of target from database • CRM ANALYSIS: analysis and implementation of customer lifecycle and customer journey thorough customer acquisition, reactivation and loyalty program • Monitoring of redemption, respondents, click through rates, open rates, response rates to evaluate best practices and build recommendations • Examination of campaigns' results and main CRM KPIs
University of Greenwich, London – BA (Hons) Advertising and Marketing Communication Year 1: Principles and Practice of Marketing, Introduction to Advertising, Multi-Channel retail, Financial Aspects of Marketing, Public Relations and Personal and Professional Development Year 2: Consumer Insight and Research, Integrated Marketing Communications, Media Planning and Buying, Personal and Professional Development 2, Research Methods and Strategic Brand Management. Year 3: Contemporary issues in advertising and marketing communications, Direct interactive and digital marketing, Integrated advertising campaign and planning, Leading innovation creativity, Social marketing and Dissertation. Dissertation title: ‘‘Is there a shift in 18 to 25 year old consumers’ perception of celebrity endorsement?’’ GRADUATING GRADE: First-class degree