Ginevra De Martini

Online Assistant

FollowUnfollow

Join our Pro Plan to message Ginevra

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationLondon, United Kingdom

About me

 

I am a highly motivated person currently pursuing a career within marketing. My goal is to find a work opportunity that can enrich me personally and professionally. I am a determined and organised individual that can work in teams and in busier dynamics aiming at reaching goals within deadlines.

Skills

 

  • Fashion
  • Advertising
  • Marketing PR
  • Branding
  • Promotions
  • Direct Marketing
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Communications
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history

Currently

Online Assistant

Topshop

Sep 2015
  • Focusing on third party – international online partners: • Support and develop relationships with partners to best exploit market opportunities and driving sales • Assisting in the creation and managing of activity calendars for each partner – focusing on on-site activities, brandshops' updates and site placements • Help the communication and alignment with the international marketing team, to agree on online and offline marketing and PR activities for each partner • Working closely with the international buying and merchandising teams on product selection and market opportunities • Supporting the team in planning and development of short and long term strategies for partners' activities

2016

Marketing Intern

Guess

May 2015 - Aug 2016
  • In my second internship at GUESS I have been asked to: • Build a marketing report summarising all the European marketing activities for 2015 • Analysing results for PR, CRM, ADV and Retail Marketing departments by European country • Reporting ROIs, response rates and redemption • Giving an overall overview of the marketing activities to best exploit the markets' opportunities Additionally I was supporting the CRM department in: • Direct Marketing activities and CRM Analysis • Social CRM: Social Media monitoring and scheduling

2014

CRM Intern

Guess

May 2014 - Sep 2014
  • Supporting and assisting in developing, maintaining and implementing all the CRM activities: • CONSUMER INSIGHTS: Customer Satisfaction, Research, Social CRM, Behavior Monitoring, Loyal Marketing and Sales Analysis • DIRECT MARKETING: Assist through the creation and delivery of DEM and SMS activities – segmentation and extraction of target from database • CRM ANALYSIS: analysis and implementation of customer lifecycle and customer journey thorough customer acquisition, reactivation and loyalty program • Monitoring of redemption, respondents, click through rates, open rates, response rates to evaluate best practices and build recommendations • Examination of campaigns' results and main CRM KPIs

Education

2015

Advertising and Marketing Communications

University Of Greenwich

Aug 2012 - Jun 2015
  • University of Greenwich, London – BA (Hons) Advertising and Marketing Communication Year 1: Principles and Practice of Marketing, Introduction to Advertising, Multi-Channel retail, Financial Aspects of Marketing, Public Relations and Personal and Professional Development Year 2: Consumer Insight and Research, Integrated Marketing Communications, Media Planning and Buying, Personal and Professional Development 2, Research Methods and Strategic Brand Management. Year 3: Contemporary issues in advertising and marketing communications, Direct interactive and digital marketing, Integrated advertising campaign and planning, Leading innovation creativity, Social marketing and Dissertation. Dissertation title: ‘‘Is there a shift in 18 to 25 year old consumers’ perception of celebrity endorsement?’’ GRADUATING GRADE: First-class degree