In charge of the averyperfumegallery.com website, due to launch e-commerce functionality. I work in liaison with the worldwide press offices of Intertrade Group to plan Communication initiatives and editorial projects (video and products presentation), as well with the Commercial team to effectively strategise on marketing, events production, sales and retail activities. I supervise the Brand Identity and the Image of all the brands affiliate to Intertrade Group, from creative styling of the products to the tone of voice to be used to promote them.
Duties include writing and editing for the magazine and also for the website glamour.it, styling accessories stories as well as online fashion advertorial stories for the website. I had my personal blog on new trends and designers: http://eyesonnew.glamour.it/
Duties include: Acting as the liaison between the editorial and visual departments of yoox.com, editing and writing of New Yooxer articles, styling, casting and production of all the newsletters/banners/area of the website of both yoox.com and thecorner.com, trend forecasting, advising buyers on new and emerging brands, conceptualizing and pitching fashion stories to the commercial team and art direction, executing photo shoots, fashion styling for all trend newsletters and magazine’s editorials. Special Projects organization in terms of copy, styling for press images, conducting video interviews with designers/celebrities involved in the projects. Active role for key projects such as: Styling in London by Nicola Formichetti Fashion Film Portent by Nick Knight, i-D editorial shooting The Corner for thecorner.com with Terry Jones.