About me

I want to leave a legacy by designing solutions that will impact people around for the better, and one that will continue to improve lives in the years to come. I have experience of working with clients in both an offline and online capacity. With extensive knowledge and understanding of Digital Campaigns. Passionate about User Experience Design, Innovation, Technology and Social Issues. I am a result-oriented Entrepreneur and Digital Marketing Specialist with good practical and working knowledge of marketing and design with focus on the end user. I am a self-motivated, enthusiastic and a conscientious team player with proven experience in conceptualising and orchestrating marketing campaigns that effectively reinforce and build brand images.

QuestionsProjectsExperienceTeam

Work history

T
T
Digital marketing specialistTHE MAYFAIR SCHOOL OF ENGLISH
Aug 2018London, United KingdomFull Time
Working as the Digital Marketing Specialist at Mayfair English School, focused on Google Ads and Social Media paid campaigns, as well as, SEO - Search Engine Optimization. I improved and redefined the online business results by: - Managing Google Ads, Paid Search and Display campaigns, where I improve the overall campaigns CTR from 0.5% to 2%. My responsibilities included the investment strategy (Budgeting and forecasting), as well as, Google Ads copywriting and the ongoing keyword optimisation process to reduce costs and increase results. Liaising and ensuring there is integrated communication in cooperation with all relevant stakeholders and collaborating with the marketing team to deliver all strategic goals. Proposing and implementing effective campaign performance monitoring and reporting. - Content production and planning using KPIs to measure the success of this content and following SEO guidelines in WordPress. - Managing Social Media campaigns where I improved the campaigns ROI by 9%. Channel responsibilities: Facebook, Instagram and Twitter. Developing and implementing Social Media campaigns using campaign planning tools. Actively maintaining contacts and relationships with Social Media Platforms and tools. - Improving SEO. The website reached the first page on Google for the top three phrases/keywords in the company's business area. Improved SEO KPIs through optimisation and automation. - Creating promotional videos, following the business brand guidelines, I have produced, filmed and edited a wide range of short videos using Adobe Premiere, Final Cut and Illustrator. - Sharing of knowledge and best practice among the wider team. Presenting Paid Media results in weekly marketing meetings and feeding information back to other departments. Developing and maintaining effective working relationships with other internal stakeholders such as Corporate Comms, Marketing, Purchasing, Supply Chain, and other stakeholders where relevant.

Skills

• Digital Advertising
• Product Marketing
• Video Creation
• Video Editing
• Wordpress SEO
• Google Adwords
• Customer Experience
• Customer Focused
• Management
• Social Entrepeneurship

Education

C
C
Bachelor´s Degree in Digital CinemaCentro Europeu
Jul 2014Curitiba, Brazil
Storytelling, , Production, Filming / Film-making, Film-works, Digital Cinema, Digital Media Production, Audio, Editing ( Final Cut Pro ).