Global PR, Communication & Event management. Press Tools and Global Media strategy development. Interviews and Press Trip management. Global Print and Web Press results analysis. Global Samples Set (all divisions) management for editorial photo-shoots and Media Days. Digital PR. ROI analysis based on Press results (print and online) vs Media Investment. Web and Social Media strategy development, Online Brand Reputation analysis, Social Media Insight, Geobehavior analysis, Social CSM. Press tools (Look-book/Images/Press Release) & Press events Creative Direction. Global Celebrity Product Placement. Global ADV Campaigns shooting management (Casting & Production). Development of Global Advertising Plan and Fashion Editorial trend research/analysis.
Press contacts management. Interviews and press trip management. Print and digital press clipping, press releases and local media strategy development. Samples management of EU Runway collection and all divisions for editorial photo-shoots. Digital PR. Press Show Room management. Maintenance and organization of photo and video libraries. Consumer and Press event management. ROI analysis and Press results review (print and online). Annual, monthly and weekly press coverage reporting. Compiling editorial analysis and project results for Italian market. Digital and social media strategies development and analysis, Online Brand Reputation analysis, Social Media Insight, Geobehavior analysis, Social CSM, special project creative development. Celebrities endorsement and product placement. Reporting to Head of PR and Marketing & Communication Director.
Public Relations, Marketing, Consumer behaviors, Public Communication, Sociology. Public speaking, Corporate Communication.
Goal: to communicate and promote Tommy Hilfiger Surf Shack Capsule Collection on web and social media Media partner: Mediamond - Grazia.it Social media: Instagram, Facebook, Pinterest, Twitter Trend-setter/it-girls: Tamu McPherson, Candela Novembre, Andrea Porro, Eleolora Carisi Asset: story telling - a web series made of 4 shopable teaser videos with trend-setters wearing Tommy Hilfiger Surf Shack Capsule Collection; Editorial - a lifestyle/fashion shooting,in a recognizable location,with trend-setters wearing Tommy Hilfiger Surf Shack Capsule Collection; Below the line - in-store event to engage final consumer and support the sell-out with trend-setters attandance; Sharing - social media posting during the shooting, before and during the event to maximize the echo; Desktop publishing: Grazia.it This project has been awarded as BEST INTEGRATED DIGITAL CAMPAIGN for fashion category at the NC Digital Awards 2013 http://www.grazia.it/moda/streetstyle/tommy-hilfiger-look-spiaggia-surf-shack