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• Responsible for various data analysis, including sell-in and sell-out analysis reports, contributing to a better planning of marketing strategies and providing feedback after the strategy had been implemented • Collaborated successfully in launching marketing campaigns, on a monthly basis, for all 70 monobrand stores in Italy, achieving both financial and qualitative targets • Worked with the team leader on the opening of 6 new stores, through collaboration with sales area managers, visual merchandising team and store planning manager • Built and maintained successful relationships with both internal and external stakeholders (mainly franchisees and suppliers) • Major projects included Juventus FC first-ever adidas kit launch and Uefa Champions League final
•Responsible for thorough competitor analysis, in a given area, within two product groups (tech and nutrition supplements) • Successfully planned a commercial strategy for the department, including day-to-day sales forecasting and proposals for future expansion •Trained on the daily management of a store’s department, including staff management and commercial KPI monitoring
• Main courses taken: sports events and venues management, sport marketing, sport communication and new media, financial accounting • Worked on projects with Ferrari, Diadora, Lange, Assosport • Weeklong experience in Toronto as guests of Maple Leaf Sports & Entertainment