Work history
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Junior MerchandiserEcco shoes
Zürich, SwitzerlandFull Time
Marketing AssistantAdidas Group
- Milan, ItalyFull Time
• Responsible for various data analysis, including sell-in and sell-out analysis reports, contributing to a better planning of marketing strategies and providing feedback after the strategy had been implemented
• Collaborated successfully in launching marketing campaigns, on a monthly basis, for all 70 monobrand stores in Italy, achieving both financial and qualitative targets
• Worked with the team leader on the opening of 6 new stores, through collaboration with sales area managers, visual merchandising team and store planning manager
• Built and maintained successful relationships with both internal and external stakeholders (mainly franchisees and suppliers)
• Major projects included Juventus FC first-ever adidas kit launch and Uefa Champions League final
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Skills
- Sports
- Marketing
- Brand Marketing
- Trade Marketing
- Retail Marketing
- Sports Marketing
- Bilingual
- Italian
- Social Media Marketing
Education
U
U
Sports Marketing and ManagementUniversita' Ca' Foscari
- Italy
• Main courses taken: sports events and venues management, sport marketing, sport communication and new media, financial accounting
• Worked on projects with Ferrari, Diadora, Lange, Assosport
• Weeklong experience in Toronto as guests of Maple Leaf Sports & Entertainment