About me

I’m an Americanised-Italian with a background in creative, visual advertising and communication. I’ve been living in Lausanne for the past 4 years working as a Creative Coordinator for the advertising company Leo Burnett. In a career spanning almost 20 years between Rome, Los Angeles and Milan, I’ve been bringing conceptual life to products ranging from TV series & movies to cereals, cars and clothing and in recent years, tobacco. In recent years I have devised and brainstormed ideas for complex integrated platforms of consumer engagement which involved broadcast, print, web and social media.

QuestionsProjectsExperienceTeam

Projects

• 3

  M.scape F1 Rocks / Moto X2

Work history

Creative Coordinator
Dec 2012 - Dec 2016Lausanne, SwitzerlandFull Time
Developed Global advertising campaigns for major Philip Morris brands (Marlboro, Chesterfield, L&M, Parliament, Philip Morris). Conceived and developed global consumer engagement platforms for a number of Philip Morris brands.Created internal communication campaigns for the client. Photo-shoot production, direction and organization. Script-writing for TV commercials. Writing ideas for TV/Web shows. Storyboards.
Creative coordinator
Nov 2011 - Dec 2012Rome, ItalyFull Time
Developed communication and packaging materials for Diana and Merit. Special edition pack design. A to Z communication design: point of sale materials both printed and digital, hostess scripts, logos, mailings, websites, e-mail templates, newsletter formats.

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Skills

• Adobe Creative Suite
• Keynote Powerpoint
• Printing
• Celebrity Photoshoot
• Directing Photoshoot
• Image Composition
• Brainstorming
• Posters
• Ad Copywriting
• Ad Concept

Education

Bachelors Degree in Advertising with Honours
Oct 1995 - Aug 1998Pasadena, United States
Associate Degree in Fine Art with Honours
Feb 1993 - Jul 1995Santa Monica, United States

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Awards

Silver Award Promax Awards
Collateral Materials