My background
14 years in Marketing communications working for 20+ integrated and CRM/ digital agencies in London
Progressed my career up to Business Director level while being hired as a freelancer for 8 years
Qualified as a Personal Performance Coach in March 2020 with a distinction grade
Launched my Professional Success Coaching service online on 9 April as a COVID-19 special response
My immediate future
My strongest desire is to combine all the things I love into one multi-faceted career: marketing, creativity, strategic thinking, business growth and people development. I strive to make a difference for anyone I work for and this could include: marketing agencies, SMEs, start-ups or individual professionals. You're welcome to contact me to find out how I could effectively support your personal or your business's success.
My Marketing Communications experience at your service
Sectors covered: telco, automotive, healthcare, technology, entertainment, insurance, retail, public sector, media, consumer electronics, charities, beer, business services, FS
Ex clients: Kaspersky, Nissan, O2, UPC, Vodafone, GSK, Bennetts, Sky, Samsung, HSBC, RBS, Guinness, News UK, Sennheiser, Morrisons, Nokia, Royal Mail, Hill's, Eucerin, WWF and various international small businesses
Regional focus: UK, Italy, Pan-European, global
Comms delivered: B2C and B2B, branding, brand awareness and activation, product launch, consumer engagement, loyalty programme, customer acquisition and retention, cross/ up-selling, lead generation, behaviour-change campaigns, fundraising, CRM and integrated digital comms
Deepest specialisation: data-driven digital and CRM activities
Focus areas: Client Service team leadership, business management, marketing communications strategy and planning, market research, brand or product launch strategy, contact journey planning, content planning across Owned, Paid and Social, content adaptation from Italian or Spanish to English.
My complementary services as a Professional Success Coach
Personal Performance Coaching: gain awareness of what you really want, identify what success means to you, define a plan of how to get it and when, learn how to overcome any barriers and grow at every step of the way.
Professional Mentoring: master your job application process, build confidence, define your strategic personal branding or your profile positioning for a specific job, pre-interview prepping, presentation skills., CV translation from Italian or Spanish to English.
Skills
- Client Service
- Business Growth
- Marketing Strategy
- Performance Management
- Business Coaching
- Career Coaching
- Communications Planning
- Campaign Coordination
- CRM Campaigns
- Digital Campaign