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To describe myself in one short sentence; I was born a florist and have become a passionate designer. / I have been a designer for over 13 years, and in that time I have been fortunate enough to have had mentors who taught me dedication and accuracy. I have learned to manage contracts with maturity and wisdom, with the respect of my colleagues and always considering customer satisfaction. I have mainly delivered offline projects from corporate identity, packaging, advertising campaigns, promotions and so on. I have the skills necessary to produce high quality work to tight deadlines. / I have experience working in Spain, Greece, France and America, which has benefitted me with further understanding of new markets and cultures. My adventure in the UK began around three years ago, which saw me take my first steps into the digital world. / I am a dynamic perfectionist who has a keen eye for detail, currently searching for a role with the opportunity to be further challenged and presented with new goals.
/Combine with copywriter as part of a creative team I play a vital part in the design, delivery and success of marketing communications /Translating approved briefs into original and inspiring concepts and designs which bring ideas to life /Collaborate with project teams to bring ideas to life with design, layout and usability of our websites and digital interactions leading to it /Campaign and content development which support marketing plans across all digital channels from web design, email and social /Responding to communication briefs and delivering ideas and designs which bring about action and tangible results /Developing brand and design guidelines including logos /Digital communications, mobile apps and emails /Working with external resources and suppliers to source and direct design and outcomes /Provide direction to Designers on how concepts will be delivered
/Senior brand designer of the new Caliberi logo and corporate identity /Caliber’s brand guardian, ensuring all design work is within corporate standards and parameters /Applying the Caliber brand and visual identity consistently and imaginatively across every touch point of the business. This includes printed materials such as marketing collateral, sales presentations and digital media; including web, email and video /Managing and maintaining an electronic archive of all creative concepts and finished projects /Working with the Creative Director to take the design lead on new business pitches /Working with junior designers to mentor and assess their work /Utilising a number of both on and offline design applications (Adobe Photoshop, Illustrator, InDesign etc.) /Experienced in general business applications (PowerPoint, Word, Excel, Outlook) /Self-starter, works well under pressure, team player
/Restyling Stylex web-site. /Competitors analysis: Tomdixon, Cerruti Baleri, Nanimarquina, Established&Sons, Kvadrat, Maharam, Arper, Vitra, Bernhardt design press. www.stylexseating.com /Production of Save the Children poster for safety child convention /Production of The Murez Co. logo for Opera ballet company of Parigi
/Office coordination and company communication planning /Elaboration of the instruments required by the Agents for proposing and managing 30,000 items, as per catalogue /“Promotions and News” monthly pamphlet /Creation and design for exhibitions and other events: invitation cards, brochures, advertising pages, personal gadgets etc. /Constant synergy with the Product Managers for developing the advertising instruments /Customers’ needs management: customised documents, personalised advertising and PDF files and gave technical advice /Creation of multimedia CD-ROM /Coordination and design of the Company website in collaboration with an external agency “Verter srl” (Verona) /Coordination of software development and data alignment for moving paper catalogue on electronic support (pad) with TK solution.
/Graphic updates on business and internal documents, design of sales collateral for advertising and company information /Press stages management /Updating the press room on the website and the database by making cross-comparisons between competitors /Media contact management /Customers’ needs management: customised documents, high and low quality pictures, personalised advertising and PDF files, technical advice /Suppliers’ management for making personal gadgets and other products required for particular events /Photo reportage management /Documents for store management, organisation and shipment of customers’ and suppliers’ materials /Marketing for events planning, both nationally and internationally, such as fairs, exhibitions, trade shows, Agents’ meetings and workshops /Marketing events hostess