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giulia fornaini

in store vm

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  • LevelJunior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAccount Management - Stylist - Fashion Designer


  • Fashion
  • Apparel
  • Jewellery
  • Shoes
  • Accessories
  • Design
  • Fabric
  • Product Development
  • Technical Design
  • Wardrobe

Work history


Fashion Advisor & In Store vm

Chanel Ltd

Apr 2013
  • Providing the highest level of customer service, in a fast-paced, diverse, international environment. Working within a big team of people, persistently contributing to achieving the store targets, demonstrating strong team play skills. Being able to adapt to sudden changes with a proactive attitude, developing excellent problem-solving skills and sense of initiative. Organising and hosting presentations regarding specific products, in order to share information with other members of staff. Owning strong knowledge of the visual merchandising processes and techniques, maintaining the display cabinets, counters, walls and shop floor mannequins, assisting the VM team when major window and in- store displays are changed, recording new displays with VM iPad. Participating in staff meetings and being responsible for communicating key information to the team. Training new members of staff and feedback to the management. Report useful feedback regarding best/slow selling items to the management/ buying team, developing analytic skills. Familiarising with KPIs reports and keeping up to date with the figures. Demonstrating excellent sense of responsibility, commitment, and great flexibility in regards to working hours.


In Store Visual Merchandiser

Paule Ka

Nov 2011 - Mar 2013
  • Provided impeccable customer’s service, consistently meeting luxury retail standards. Developed excellent interpersonal skills in order to build long lasting relationships with local clients and to be able to work within a small team. Improved the knowledge of spoken and written french communicating with other boutiques and the Head Office (based in Paris). Possessed exceptional product knowledge in terms of style, fabrics and materials, dry cleaning and alteration processes. Created visually inspiring in-store and window displays which reflected the brand identity. Conducted in-store trainings, at the beginning of each season. Liaised with the Visual Merchandising Manager to ensure that the visual merchandising aspect was maintained to a high standard and that the window schemes were installed in accordance with the company guide lines. Supported retail managers with in store floor moves. Proved great flexibility in terms of variety of tasks and working hours.



Karen Millen

Dec 2010 - Nov 2011
  • Provided excellent customer service in order to offer the best brand experience to each and every client. Assisting senior vm in dressing the windows and displaying clothing and accessories, including footwear. Attended intensive trainings regarding shoe manufacturing and shoe displays.? Maximised the visual appeal of products emphasising the main features of each collection, in order to promote sales and achieve store targets.? Trained sales staff on how goods should be displayed.? Ensured all visual merchandising guide lines and procedures were maintained and implemented for commercial advantage.



Fashion Stylist Professional

Central Saint Martins

Jul 2009 - Jul 2009
  • short course


Fashion Culture Design

Universita Degli Studi DI Firenze

Sep 2003 - Nov 2007
  • bachelor degree



award of excellence

  • mistery shopping award