Throughout history, the collective needs and interests of humanity have translated in the creation of religions, fashions, literatures, and arts. The intellectual and inner growth of the western civilization has built an imagery of tales under all disciplines, intertwined to one another and connected by a common denominator: the curiosity and need to reach out towards a shared truth. Since the end of the XX century, the collective objective has shifted from building new ways to organise our society, to criticise and unsettle the ones that had so far been created, treating them as the subject of our inner tensions. With the introduction of the internet, all social constructions have been officially put at stake, where we became the subject of our own studies - creating space for a new religion: individualism. Having reached the bottom of the glass of water, we are now experiencing the need of reconstructing and reshaping new collective narrations. It is especially interesting to navigate the world of fashion nowadays, in a society that is globally trying to reshape itself, constantly looking to unsettle old rules and reshaping new ones from the latter. As a copywriter I have found the literary meaning of a concept and combined it concisely with a visual translation of it. Though I am more broadly interested in the relationship that visuals and literary worlds share with each other in all fields. Accordingly, I am currently on the look out to expand my knowledge and skills in the iconographic world of fashion.
All things Copywriting and Marketing Strategies Coming up with apt Copy for campaigns both online and in stores Working closely with Graphic Designers and Accounts for brainstorming of creative strategies
Final edits of garments before FW show Mask making for V&A show Assistance on all organisational tasks on show dates