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Giulia Pelo

E-Commerce Manager

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  • LevelMid Level
  • LocationItaly
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Account Manager - E-commerce Manager

Projects

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About me

Work confidently within a group and brainstorming Determination to get things done. Manage time effectively, prioritising tasks and able to work to deadlines Adapt successfully to changing situations & environments Able to plan activities & carry them through effectively Pays care & attention to quality in all their work

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Skills

  • Fashion
  • Advertising
  • Digital Media
  • Marketing PR
  • Visual Arts
  • Branding
  • Brand Management
  • Design
  • Direct Marketing
  • Market Research
  • Communications
  • Excel
  • Illustrator
  • Powerpoint

Work history

Currently

Project Manager

Inside Comunicazione

Mar 2017
  • Milan, Italy
  • Freelance
  • Online sale strategy definition to achieve budget goals • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Develop forms and records to document project activities • Monitoring return on investment for the different online marketing campaigns • Managing the organizations Social Media accounts ensuring all copy for the different platforms • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns • Tracking conversion rates and making improvements to the website and usability • Managing online brand and product campaigns to raise brand awareness.

2016

E-commerce Manager

Yoox-net a Porter

Jan 2015 - Dec 2016
  • Bologna, Italy
  • Full Time
  • Process daily orders and responsible for the sales and profits of the e-store • Communicate, execute, and manage e-marketing plans in cooperation with other team members who have been in charge of different e-marketing channels such as social media (Facebook/Twitter/Postano), or search engine optimization • Keep close contact with Partner and maintain adequate store supplies • Manage store revenue • Responsible for Visual Displays Store and different Tools • Working closely with Buying and Merchandising team • Working with Agile program • Strategic Sales Analysis (Analytics reports and more) and KPI monitoring • Support Web Marketing Team • Tracking conversion rates and making improvements to the website • Managing online brand and product campaigns to raise brand awareness • Improving the usability, design and content

2014

Merchandising

Tiffany CO

Oct 2013 - Aug 2014
  • Rome, Italy
  • Full Time
  • Merchandising report with NY • Receiving merchandise and preparing transfers to other locations • Coordinating and participating in stock counts ensuring store inventory accuracy • Making the audit diamonds report • Visual merchandising skills for floor windows and show windows in store

Education

2014

Marketing for Retail in the International Panorama

Fashion Retail Accademy

Jan 2014 - Jul 2014
  • London, United Kingdom
  • Exploring about all areas of the digital marketing mix including social media marketing, online display, pay per click advertising, search engine optimization and analysis of web analytics and metrics to increase conversion.

2014

Buying and Merchandising

Fashion Retail Accademy

Jan 2014 - Dec 2014
  • London, United Kingdom
  • Analyzing customer profiling and consumer behavior, trend history and development, turning trends into commercial range plans, costing and sourcing, manufacturing regions and critical path management. Understanding how Buyers respond to the ever changing fast pace of both in store and on line fashion.

2013

Marketing Communications Adversiting

IED

Jan 2013 - Dec 2013
  • Rome, Italy
  • Web Marketing, Brand Awareness\Positioning\Identity, Business Plan and Analysis

2013

Fashion Buyer, Store and Retail Manager, Sales Manager, Merchandising Manager, Fashion PR, Art Direc

University Central Saint Martins

Jan 2012 - Jan 2013
  • London, United Kingdom
  • "Cool Hunting", about research and development of new fashion slant, about market study and analysis and work statement. "Buying e Merchandising 1, 2, 3", for buyer professional figure analysis in the international panorama. "Visual Merchandising" for developing the floor plans and three-dimensional displays to maximise sales. Received training in NN4M learned. (Tool in use Illustrator and Photoshop.)

2010

Marketing for Fashion

Università la Sapienza

Jan 2007 - Oct 2010
  • Rome, Italy
  • Luxury Brand Management, Business case, Commercial Plan, Advertising, Pr and Media Strategy, Brand, Position\Strategy\Awareness, Retail