About me

Brand strategist and content creator at the intersection of fashion, art and design. Omnichannel expertise across digital strategy, creative direction, content marketing, editorial writing and partnership management for corporates and start-ups.

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Projects

• BLOW by Bradley Theodore — Milan Design Week 2022Launched during Milan Design Week 2022, BLOW is the meeting point between street art and luxury Italian craftsmanship: a collection of custom made Murano glass mirrors, chandeliers and décor, crossing the divide from design objects into artworks. The unique combination of Theodore’s volcanic creativity and the Murano makers’ expertise gives life to an exuberant result, portrayed by the artist’s visual vocabulary and color palette.
• AQVA by Artemest — Milan Design Week 2021For Milan Design Week 2021, Artemest presents AQVA: a gallery-like exhibition of bespoke artworks and design pieces inspired by the theme of water, handmade by Italian artisans and showcased at the prestigious Senato Hotel Milano. Italian design and craftsmanship celebrate the city of Milan through a reinterpretation of its ancient waters: the project, under the artistic direction of Milanese architects Ciarmoli Queda Studio, stems from the desire to bring the hidden waters of the city to the s
• Artemest x Acqua di ParmaFor Milan Design Week 2021, Artemest and Acqua di Parma partner on a limited-edition gift set that celebrates authentic Italian craftsmanship. Driven by a shared passion for Italian heritage, craftsmanship and quality, the two brands joined forces to combine Artemest’s artisanal approach with Acqua di Parma’s world of fragrances: the result is an elegant set of candles and engraved marble candle holders encased in an exquisite marbled paper box. Italian craft and expertise merge in each element
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  COS x Mamou-Mani — Salone del Mobile 2019For its eighth consecutive year at Salone del Mobile, COS has partnered with architect Arthur Mamou-Mani and his team to create Conifera, an installation made from 3D-printed bioplastic bricks
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  COS x Phillip K Smith III — Salone del Mobile 2018To celebrate its seventh year at Salone del Mobile, COS partnered with American artist, Phillip K. Smith III to create Open Sky – a light and reflection-based art installation
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  COS Coal Drops YardA curated space where art and design coexist alongside the COS collection. The store launched at Coal Drops Yard, the reinvented King's Cross shopping destination designed by Heatherwick Studio, with an installation by artist Paul Cocksedge

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Projects credited in

• Vogue 100 Festival

Skills

• Content Management
• Digital Strategy
• Marketing
• Art Direction
• Brand Strategy
• Events Production
• Editorial Writing
• PR Strategy
• Brand Partnerships
• Styling Shoots