About me
I have an academical background in Consumer Behaviour and Journalism, with work experiences in Insight and Data Analysis. Interested in the application of the psychological and behavioural science into the marketing field.
Work history
Client Analyst
- London, United KingdomInternship
• Creating impeccable presentations for client meetings, educational decks and general sales support collateral (case-studies, benchmarks, sector and trend analyses, competitive sets, factsheets and ad-hoc requests).
• Researching and analysing large amount of data through internal and external databases.
• Liaising with the domestic and international teams to coordinate projects and source material.
• Generating insights for strategic accounts’ verticals: Entertainment, Technology, Automotive, Finance
and Luxury.
Data Analyst
- London, United KingdomFull Time
• Working as part of the Group CRM Europe team, I had the weekly and monthly duty of running and ensuring the correct functioning of our standard and ad hoc reports for all our EU Business Units, in particular Mariounnaud.
• Building bespoke analytics reports related to categories of campaign effectiveness, supplier engagement, customer value and store-specific insights.
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Skills
- Branding
- Market Research
- Marketing Strategy
- Project Management
- Communications
- Excel
- Final Cut Pro
- Indesign
- Office
- Powerpoint
- Sales
- Spss
- Radio Broadcasting
- Podcasts
- Consumer Behaviour Research Analysis
- SQL
Education
MSc Consumer Behaviour
-
BA Journalism
-