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I have an academical background in Consumer Behaviour and Journalism, with work experiences in Insight and Data Analysis. Interested in the application of the psychological and behavioural science into the marketing field.
• Creating impeccable presentations for client meetings, educational decks and general sales support collateral (case-studies, benchmarks, sector and trend analyses, competitive sets, factsheets and ad-hoc requests). • Researching and analysing large amount of data through internal and external databases. • Liaising with the domestic and international teams to coordinate projects and source material. • Generating insights for strategic accounts’ verticals: Entertainment, Technology, Automotive, Finance and Luxury.
• Working as part of the Group CRM Europe team, I had the weekly and monthly duty of running and ensuring the correct functioning of our standard and ad hoc reports for all our EU Business Units, in particular Mariounnaud. • Building bespoke analytics reports related to categories of campaign effectiveness, supplier engagement, customer value and store-specific insights.
Part time Sales Associate at Burberry Knightsbridge: • Maintaining an immaculate sales floor • Communicating with customers politely in order to establish a good relationship • Interacting with customers through the help of an iPad for a better, innovative and unique customer service • Cashing up at store close, handling considerable amount of money
• Writing monthly features in Italian about British political and economical issues. Trying to get a different point of view about the UK situation via reporting stories not usually covered by mainstream media. Starting from an interview, the aim was covering a much broader issue giving the reader all the information in the most understandable way.