About me
I love to think that I’m able to be a happy man. Waking up and going to sleep with a smile. While this is really hard to achieve, I feel like I’m doing well. One step at a time. I love advertising, - every – single – part – of – it. I’ll never stop trying to reach the most creative solution for a technical brief.
Projects
- Wall Street English - PrintWall Street English was looking for a Key Visual to synthesize the concept of their “Test Preparation Course”. WSE Test Preparation Course is a program that focuses on preparing you to pass every english test you want. In this way you can reach your goals more easily: job promotion, travel, change job and in general have more skills. We instantly thought about the real USP of this course: a costant help to let you reach your objectives.
- Beck's - RadioThe Brief: to communicate the Beck’s new contest in Italy through a radio campaign. The contest is simple: uncork 3 Beck’s to have a chance of winning a free VIP trip in Brasil and stadium tickets for the FIFA 2014 World Cup. We had a lot of fun creating step by step the road from “Do you hear the music” to “uncork it!”, and finding a way to make the listener “travel” with us from their radio to the World Cup in Brasil. English: Sfx: Quiet ambient, we can hear music in the distance. Man n.1: Do you hear the music? Girl: Yeah Man n.2: It’s true! Man n.1: There’s a party! Girl: Let’s follow it! Man n.2: Yes Sfx: Steps. The music gets nearer. We hear a door that is being open. Man n.1: Guys, it comes from here Girl: Open the fridge! Sfx: The guys open the fridge and the music gets closer. Man n.1: But it can’t be here, there’s only a Beck’s! Man n.2: C’mon uncork it! Sfx: We hear the typical uncork sound “psssst” and the music literally explodes. Ist: Inside every Beck’s, there’s all the party of Rio. Uncork and live the final of FIFA World Cup at Rio and many other incredible prizes each day. Operation is valid until 22/06/2014, regulation on Becks.it. Official beer of FIFA 2014 World Cup.
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Work history
Copywriter
Alkemy digital_enabler is a reality expanding in a very fast manner in the Italian digital world. I saw it in the way of acquiring clients, and I’m really happy to be in this team because I’m learning what real digital is all about: great quality of work with great ideas behind it. Working on UniCredit, I’ve learnt to be fast and precise with their monthly post plan. I've worked on the new website of SIAE, leader society on copyright for Italian artists, writing the main webpages of the site. I’ve also been able to work on Sisal, the lottery leader in Italy and for Discovery Channel, having the chance to be really near my creative directors, and see what cool ideas we could have on those clients. I’m really excited to do better always.
Junior Copywriter
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Joining the team of BBDO Milan has been a great experience, fundamental for me to become a competent, competitive and professional copywriter: the figure I want to be. I really loved working there, for the responsibility I achieved and gained, making me operative on the client 24/7.
My main day-by-day tasks were to manage the online communication of P&G (www.desiderimagazine.it), the social media of Philadelphia (Mondelez) and Hotpoint Ariston, and to come up with the best ideas (both ATL and Digital) for the brands Sky and Sognid’oro (the most selling Italian brand of chamomile tea and infusions). Also I got daily briefed on new clients such as Yamaha, Beck’s, RTL 102,5 (the most broadcasted Italian radio), ActionAid, Chicco, and many others.
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Skills
- Advertising
- Copywriting
- Creative
- Strategic Planning
- Indesign
- Script Writing
- Social Media
- Copywriter
- Script Writer
- Content and Media Writing
- Strategic Planning Brand Management
Education
Copywriting
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Master in Copywriting
Awards
Bronze - ADCI
Bronze @ ADCI (Art Directors Italian Club) - Young brief for Actionaid.
http://giuliopolverelli.com/adci-young-contest-if/
Shortlist - ADCI
Shortlist @ ADCI - Art Directors Italian Club in the category "Copywriting" with Ariston.
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