I love to think that I’m able to be a happy man. Waking up and going to sleep with a smile. While this is really hard to achieve, I feel like I’m doing well. One step at a time. I love advertising, - every – single – part – of – it. I’ll never stop trying to reach the most creative solution for a technical brief.
Alkemy digital_enabler is a reality expanding in a very fast manner in the Italian digital world. I saw it in the way of acquiring clients, and I’m really happy to be in this team because I’m learning what real digital is all about: great quality of work with great ideas behind it. Working on UniCredit, I’ve learnt to be fast and precise with their monthly post plan. I've worked on the new website of SIAE, leader society on copyright for Italian artists, writing the main webpages of the site. I’ve also been able to work on Sisal, the lottery leader in Italy and for Discovery Channel, having the chance to be really near my creative directors, and see what cool ideas we could have on those clients. I’m really excited to do better always.
Joining the team of BBDO Milan has been a great experience, fundamental for me to become a competent, competitive and professional copywriter: the figure I want to be. I really loved working there, for the responsibility I achieved and gained, making me operative on the client 24/7. My main day-by-day tasks were to manage the online communication of P&G (www.desiderimagazine.it), the social media of Philadelphia (Mondelez) and Hotpoint Ariston, and to come up with the best ideas (both ATL and Digital) for the brands Sky and Sognid’oro (the most selling Italian brand of chamomile tea and infusions). Also I got daily briefed on new clients such as Yamaha, Beck’s, RTL 102,5 (the most broadcasted Italian radio), ActionAid, Chicco, and many others.
I’ve joined the digital department of Serviceplan Group as an intern, in a specific period of their expansion: I was the only copywriter in the whole team. This gave me the opportunity to dive into the sea and to learn quickly how to swim, with the help of the extraordinary creative director (Riccardo Bartola) who gained my total respect in the first few minutes after we met. Thanks to this experience, I’ve learned the advertising language of the web, building day by day editorial plans for brands on Facebook, Twitter, Instagram and more.
Master in Copywriting
Bronze @ ADCI (Art Directors Italian Club) - Young brief for Actionaid. http://giuliopolverelli.com/adci-young-contest-if/
Facebook for business campaign for Philadelphia http://giuliopolverelli.com/58/ https://www.facebook.com/business/news/Philadelphia-case-study
Shortlist @ ADCI - Art Directors Italian Club in the category "Copywriting" with Ariston.
Special mention at 'The One Show' competition. Pencils of Promise brief.
Bronze @ Spot School Award - Italian competition.