? Develops content and campaigns for social channels to increase engagement and brand awareness. ? Drives revenue through paid and organic social media promotions. ? Maintains brand presence in social media, responding to comments and managing guest experience by offering advice, answering questions and addressing customer service issues. ? Analysing metrics and manage budgets to track success and meet goals. ? Utilise a variety of social media platforms like Facebook, Twitter, Instagram, Pinterest and other tools for optimal community management, content delivery and reporting.
? Cold call daily within the market or geographic area to ensure a robust pipeline of opportunities. ? Identify potential clients, and the decision makers within the client organisations. ? Present new products and services and enhance existing relationships. ? Submit weekly progress reports and ensure data is accurate. ? Ensure that data is accurately entered and managed within the company’s CRM or other sales management system.
? Formulating and successfully implementing company policy. ? Developing strategic operating plans that reflect the longer-term objectives and priorities established by the board ? Maintaining an ongoing dialogue with the chairman of the board ? Closely monitoring the operating and financial results against plans and budgets; -taking remedial action where necessary and informing the board of significant changes ? Maintaining the operational performance of the company ? Assuming full accountability to the board for all company operations; ? Representing the company to major customers and professional associations;
Social Media in Public Relations
Entrepreneur 101: Who is your customer?