Gordon Ellis-Brown

Digital & Direct Marketing Director

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  • LocationAbbots Worthy, Winchester, United Kingdom

Projects

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About me

 

Extensive global D2C experience with over 25 years working in direct response for large and small companies, (agency and client side), responsible for all customer communications across the entire end-to-end customer journey. Delivers best-in-class ecommerce websites, sales-driven multi-channel direct response integrated marketing and premium brand experiences globally. Has the hands-on knowledge and experience to build successful direct response businesses from the ground up, maximising market share, ROI and conversion rates through a customer-centric approach, creative excellence, a commercial mindset, strong leadership and impeccable execution. Proven track-record and understands the level of detail and commitment required to achieve success through delivering excellence. Over the past 2 years as Digital & Direct Marketing Director for Unilever I have been pioneering the D2C initiative for Unilever's premium products, launching ecommerce sites on the Demandware platform across UK, FR and US and then subsequently building the databases and driving conversion. (example: maille.com). I have been responsible for the entire end-to-end customer journey, optimising and integrating all communications in what is pivotal role within the D2C commerce and marketing team.

Skills

 

  • Advertising
  • Marketing PR
  • Print Design
  • Art Direction
  • Digital
  • Design
  • Direct Marketing
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Direct Mail
  • Direct Customer Engagement Campaigns
  • Direct Mail Campaigns
  • Direct Campaign Marketing

Work history

Currently

Digital & Direct Marketing Director

Unilever

Jul 2013
  • Over the past 2 years as Digital & Direct Marketing Director for Unilever I have been pioneering the D2C initiative for Unilever's premium products, launching ecommerce sites on the Demandware platform across UK, FR and US and then subsequently building the databases and driving conversion. (example: maille.com). I have been responsible for the entire end-to-end customer journey, optimising and integrating all communications in what is pivotal role within the D2C commerce and marketing team.