Gordon Gerard McLean
Available

Gordon Gerard McLean

INDEPENDENT BRAND STRATEGISTLos Angeles, United States
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Gordon Gerard McLean
Available

Gordon Gerard McLean

INDEPENDENT BRAND STRATEGISTLos Angeles, United States
About me
I’ve spent 20+ years as a strategic planner in a variety of creative companies; in Sheffield, London, Istanbul, New York, and most recently with Apple in Cupertino, CA. I’m fortunate to have helped launch, build and reinvent some of the world’s best brands; including Apple, Bacardi, Bank of Scotland, Bing, Bombay Sapphire, EA Games, GE, Gillette, Grey Goose, Guayakí Yerba Mate, Guinness, Halifax, Hilton, Holiday Inn Express, HSBC, Radisson, Sandy Hook Promise, SAP, ServiceNow, Vodafone, and Wells Fargo. I’ve also been lucky enough to lead a body of work that's been recognized for its commercial impact by the IPA and Effies, for its strategic thinking by the Jay Chiats and ARF, for its cultural impact by the MoMA, Emmys and TED, and for its creative excellence by The Clios, One Show, Cannes Lions, D&AD, and others. Now based in LA, I fly solo under my nom de plan, Fear No Truth; helping agency, start-up, and marketing leaders, wherever they are, to find, tell and manage their brands’ true stories.
Projects
  • Apple | The Underdogs
    Apple | The Underdogs
  • Guinness | Made Of More
    Guinness | Made Of More
  • Apple | The Greatest
    Apple | The Greatest
  • Bing | Search Overload
    Bing | Search Overload
  • Apple | Behind The Mac
    Apple | Behind The Mac
  • Grey Goose | La Vie Extraordinaire
    Grey Goose | La Vie Extraordinaire
Work history
    Fear No Truth logo
    Fear No Truth logo
    Independent Brand StrategistFear No Truth
    Los Angeles, United StatesFreelance
    Apple logo
    Apple logo
    Group Director, Brand StrategyApple
     - Cupertino, United States
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Skills
  • Brand Strategy
  • Creative Strategy
  • Communications Planning
  • Content Strategy
  • Digital Marketing
  • Research
  • Strategic Planning
  • Integrated Marketing
Education
    S
    S
    PhDSheffield Hallam University
     - Sheffield, United Kingdom
    S
    S
    BSc PsychologySheffield Hallam University
     - Sheffield, United Kingdom
Awards
    Cannes Lions logo
    Cannes Lions logo
    Grand PrixCannes Lions
    Cannes Lions logo
    Cannes Lions logo
    Grand PrixCannes Lions