I’ve spent 20+ years as a brand strategist in a variety of creative companies, in Sheffield, London, Istanbul, New York, and Cupertino, CA.
I’m fortunate to have helped launch, build and reinvent some of the world’s best brands, including Apple, Bacardi, Bank of Scotland, Bing, Bombay Sapphire, EA Games, GE, Gillette, Grey Goose, Guinness, Halifax, Hilton, Holiday Inn Express, HSBC, Radisson, Sandy Hook Promise, SAP, ServiceNow, Vodafone, Wells Fargo, and Yerba Madre.
I’ve also been lucky enough to lead a body of work that's been recognized for its commercial impact by the IPA and Effies, for its strategic thinking by the Jay Chiats and ARF, for its cultural impact by the MoMA, Emmys and TED, and for its creative excellence by The One Show, Clios, Cannes Lions, D&AD, and others.
Now based in LA, I fly solo under my nom de strat, Fear No Truth, helping agency, start-up, and marketing leaders, wherever they are, to find, tell and manage their brands’ true stories.
Work history
Independent Brand StrategistFear No Truth
Los Angeles, United StatesFreelance
Group Director, Brand StrategyApple
- Cupertino, United States
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Skills
- Brand Strategy
- Creative Strategy
- Communications Planning
- Content Strategy
- Digital Marketing
- Research
- Strategic Planning
- Integrated Marketing
Education
Awards
Grand PrixCannes Lions
Grand PrixCannes Lions