Work history
Junior ECommerce & Digital Marketing Manager
London, United KingdomFull Time
Working with all departments across the business from Product, Graphics, Store, Marketing and PR, tasks include:
• Re-skin of website on Magento 2 and management of website trade planning activity to enable responsive and reactive channel
- New product launch workflows, Content scheduling and refresh, cross-channel initiatives
- Monitoring of all online payments through Adyen and development of fraud rules
• Enhanced and developed both newsletter and trigger based CRM program through Dotmailer, increasing revenue through channel by 62% and database size by 15%.
- Acquisition: set-up and deployment of email capture trade initiatives
- Weekly Communication: ongoing newsletter program to database
- Trigger based: Implementation of Abandoned Basket and Welcome Program
• Growth of affiliate network through the Linkshare (Rakuten) dashboard, to improve sales by 85% MoM and with a focus on the APAC region
- Structured communication with Account Manager to ensure business maximized opportunities
- Developed tailored engaging outreach program to get the best out of each affiliate
• Support of third party agency for Paid Search Activity
- Management of SEO sitemaps and PLA feeds to maximize visibility
- Ensuring ads optimized for trade planning activity
• Launching and managing Facebook and Instagram paid initiatives
- Lookalike and audience development by region
- Mid-funnel carousel and proposition messaging
- DPA’s and Re-targeting
• Management of direct report for gifting initiative
- Focused initiative with mid to lower level influencers with high engagement of followers
ECommerce & Digital Marketing Assistant
- London, United KingdomFull Time
Reporting into Global Ecommerce Manager, my focus was on product management and ROI driven digital marketing.
• A key member of the team that launched Larsson & Jennings on Magento 2 in 13 currencies and bring end-to-end customer experience in-house
- Learnt and developed skills Magento 2 (Ecom) and Peoplevox (WMS)
- Managed multiple stock pools and ensuring product launches meet dates
• Putting customers first with diligent support of the customer service team with website related customer queries, ensuring real time action and resolution where possible
• Working closely with outsourced agency across PPC and paid social campaigns - managing expectations, budgets and focused on ROI driven results
• Involved in influencer marketing in Q4, working with on brand and top tier influencers
• Continual reporting and tracking of both digital marketing campaigns and product performance, using Google Analytics and Facebook for Business
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Education
BA (Hons)
Dublin, Ireland
Awarded a joint major in English and Modern Irish, in 2012.
Other modules completed: Project Management and French.