Working with all departments across the business from Product, Graphics, Store, Marketing and PR, tasks include: • Re-skin of website on Magento 2 and management of website trade planning activity to enable responsive and reactive channel - New product launch workflows, Content scheduling and refresh, cross-channel initiatives - Monitoring of all online payments through Adyen and development of fraud rules • Enhanced and developed both newsletter and trigger based CRM program through Dotmailer, increasing revenue through channel by 62% and database size by 15%. - Acquisition: set-up and deployment of email capture trade initiatives - Weekly Communication: ongoing newsletter program to database - Trigger based: Implementation of Abandoned Basket and Welcome Program • Growth of affiliate network through the Linkshare (Rakuten) dashboard, to improve sales by 85% MoM and with a focus on the APAC region - Structured communication with Account Manager to ensure business maximized opportunities - Developed tailored engaging outreach program to get the best out of each affiliate • Support of third party agency for Paid Search Activity - Management of SEO sitemaps and PLA feeds to maximize visibility - Ensuring ads optimized for trade planning activity • Launching and managing Facebook and Instagram paid initiatives - Lookalike and audience development by region - Mid-funnel carousel and proposition messaging - DPA’s and Re-targeting • Management of direct report for gifting initiative - Focused initiative with mid to lower level influencers with high engagement of followers
Reporting into Global Ecommerce Manager, my focus was on product management and ROI driven digital marketing. • A key member of the team that launched Larsson & Jennings on Magento 2 in 13 currencies and bring end-to-end customer experience in-house - Learnt and developed skills Magento 2 (Ecom) and Peoplevox (WMS) - Managed multiple stock pools and ensuring product launches meet dates • Putting customers first with diligent support of the customer service team with website related customer queries, ensuring real time action and resolution where possible • Working closely with outsourced agency across PPC and paid social campaigns - managing expectations, budgets and focused on ROI driven results • Involved in influencer marketing in Q4, working with on brand and top tier influencers • Continual reporting and tracking of both digital marketing campaigns and product performance, using Google Analytics and Facebook for Business
Focused on ROI driven PR and Marketing activity whilst managing Customer Service tasks included: • Managing relationship with the PR agency, to secure placements in dominant publications and tracking success • Co-ordinating marketing campaigns across PPC, Paid Social (Instagram and Facebook) to budget and to required return • Managing and growing network of affiliates through the Linkshare (Rakuten) to drive high converting cost effective traffic: grew affiliate program 80% year-on-year • Working closely with content team on SEO team to maximize organic search and seed content across marketing channels • Managing customer care, keeping contact ratio below 20% and first time resolution (FTS) to 85% Working across numerous systems including Magento, Desk (Salesforce), Linkshare, Facebook for business, Google Analytics and Fashion GPS achieved targets on time and to budget.
• 3 rewarding years at the International School of Choueifat (ISC), Sharjah as a successful primary level teacher. Met and surpassed expectations in providing an interesting and beneficial learning environment. • Simultaneously teaching two grades in an international school, ensuring admirable management of large groups, leading to the offer of promotion to a supervisory role as AQC (Academic Quality Controller). • Enhanced organizational skills and the ability to work under pressure with excellent time management. • Coordinated with supervisors and administration to meet targets, insisting on regular reports and continual monitoring of progress to ensure success. • Proposal for enhanced communication systems between teachers and management, which maximized efficiency. • Assisted in the training of new staff, through shadowing and demonstration of the SABIS system. • Implementation of dynamic and creative lesson plans in order to ensure differentiation.
Awarded a joint major in English and Modern Irish, in 2012. Other modules completed: Project Management and French.