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A creatively versatile online manager and art director with a strong ability to conceive and implement creative digital content. Adept at working within a strong brand identity whilst also creatively pushing boundaries. Holds the initiative and passion to explore beyond a brief or designated role and highly values gaining a deep understanding of a brand. Appreciates the importance in balancing the creative and technical needs of online and able to develop strong relationships with the varied supporting partners involved.
Darkroom is an independent design label of homewares and accessories known for its distinctive graphic style. It has a multi-brand online shop which sells globally and a multi-brand store on Lamb’s Conduit St, Bloomsbury. Since opening in 2009 it has been in every revised issue of the Wallpaper City Guide for London (one of only 5 shops featured), included in Time Out London’s 100 best shops list and most recently, named as one of the UK’s 50 best boutiques by the Evening Standard. Key Responsibilities: > Producing product photography shoots. > Art directing creative shoots (for Darkroom's 'Styled Stories'). > Post-production of imagery using Adobe Photoshop > Writing the majority of copy for website, mailers and social media. > Creating original graphic artwork for AdRoll advertisements, mailers and social media use. > Creating twice weekly mailers to a mailing list of 8000+ > Creative ideas for online improvements, promotions and Darkroom own brand products and events. > Social media: Instagram, Facebook, Twitter and Pinterest. > Ensuring potential new methods of improving darkroomlondon.com are explored and implemented if appropriate. > Work closely with web development agency on the continuous improvement of darkroomlondon.com. > Researching for new brands to stock. Key Achievements: > Instrumental in the 30% growth achieved online in the year of 2015 (16% above target) through creating engaging imagery and digital content. > Creative input has contributed to Darkroom’s reputation within London and the wider international design community as a leader in aesthetic trends. > Contributed creative ideas for products and events (in-store and online) that have proved popular and therefore profitable. > Instrumental in the growth of Darkroom’s social media following. In particular Instagram, which has seen a 150% increase in followers since February 2015. > Oversaw in its entirety the complete re-build of www.darkroomlondon.com > Discovered and championed a number of jewellery designers which have achieved commercial success and garnered strong interest with press.
Kite Eden was a leather accessories brand founded by myself and designer Sally Kite, we produced seasonal collections of handbags and other small leather goods. The company ran for four seasons, AW12/13 – SS14, and aimed to offer an antidote to the large, hardware-heavy bags which were popular at the time. Although we worked closely as a partnership, I largely focused on growing the brand through developing its strong visual identity, and establishing a network of buyers, press and contemporaries through showrooms and other sales-focused events. Key Achievements: > Created arresting and original visual content for over four seasons, with a consistently tight budget. This included editorial-style look books, product photography for line sheets and invitations. > Organised various showrooms and events including 2 multi-brand showrooms in Paris during Fashion Week – attendees for Kite Eden included Barneys New York, Barneys Japan, Matchesfashion.com and Elle Germany. > Gained press (online and print) from publications such as American Vogue, Vogue Paris, Vogue Italia, Harper's Bazaar, Telegraph Fashion, Wallpaper, InStyle, Another, H&M magazine and Collezioni Accessori. > Sold collections to stores in Taiwan, Hong Kong and Dubai. > Secured support from the Centre for Fashion Enterprise. > Shortlisted (final 3) to design a capsule collection for Reiss.