Grace Eden

Online Manager & Art Director

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  • LocationUnited Kingdom

Projects

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Projects I've been tagged in

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About me

 

A creatively versatile online manager and art director with a strong ability to conceive and implement creative digital content. Adept at working within a strong brand identity whilst also creatively pushing boundaries. Holds the initiative and passion to explore beyond a brief or designated role and highly values gaining a deep understanding of a brand. Appreciates the importance in balancing the creative and technical needs of online and able to develop strong relationships with the varied supporting partners involved.

Skills

 

  • Fashion
  • Art Direction
  • Digital
  • Design
  • Web Content
  • Creative Direction
  • Online Campaigns
  • Photoshop
  • Idea Concept Development
  • Editing
  • Creative Digital Content

Work history

Currently

Head of Online

Darkroom

Mar 2012
  • Darkroom is an independent design label of homewares and accessories known for its distinctive graphic style. It has a multi-brand online shop which sells globally and a multi-brand store on Lamb’s Conduit St, Bloomsbury. Since opening in 2009 it has been in every revised issue of the Wallpaper City Guide for London (one of only 5 shops featured), included in Time Out London’s 100 best shops list and most recently, named as one of the UK’s 50 best boutiques by the Evening Standard. Key Responsibilities: > Producing product photography shoots. > Art directing creative shoots (for Darkroom's 'Styled Stories'). > Post-production of imagery using Adobe Photoshop > Writing the majority of copy for website, mailers and social media. > Creating original graphic artwork for AdRoll advertisements, mailers and social media use. > Creating twice weekly mailers to a mailing list of 8000+ > Creative ideas for online improvements, promotions and Darkroom own brand products and events. > Social media: Instagram, Facebook, Twitter and Pinterest. > Ensuring potential new methods of improving darkroomlondon.com are explored and implemented if appropriate. > Work closely with web development agency on the continuous improvement of darkroomlondon.com. > Researching for new brands to stock. Key Achievements: > Instrumental in the 30% growth achieved online in the year of 2015 (16% above target) through creating engaging imagery and digital content. > Creative input has contributed to Darkroom’s reputation within London and the wider international design community as a leader in aesthetic trends. > Contributed creative ideas for products and events (in-store and online) that have proved popular and therefore profitable. > Instrumental in the growth of Darkroom’s social media following. In particular Instagram, which has seen a 150% increase in followers since February 2015. > Oversaw in its entirety the complete re-build of www.darkroomlondon.com > Discovered and championed a number of jewellery designers which have achieved commercial success and garnered strong interest with press.

2014

Director

Kite Eden

Mar 2012 - Jun 2014
  • Kite Eden was a leather accessories brand founded by myself and designer Sally Kite, we produced seasonal collections of handbags and other small leather goods. The company ran for four seasons, AW12/13 – SS14, and aimed to offer an antidote to the large, hardware-heavy bags which were popular at the time. Although we worked closely as a partnership, I largely focused on growing the brand through developing its strong visual identity, and establishing a network of buyers, press and contemporaries through showrooms and other sales-focused events. Key Achievements: > Created arresting and original visual content for over four seasons, with a consistently tight budget. This included editorial-style look books, product photography for line sheets and invitations. > Organised various showrooms and events including 2 multi-brand showrooms in Paris during Fashion Week – attendees for Kite Eden included Barneys New York, Barneys Japan, Matchesfashion.com and Elle Germany. > Gained press (online and print) from publications such as American Vogue, Vogue Paris, Vogue Italia, Harper's Bazaar, Telegraph Fashion, Wallpaper, InStyle, Another, H&M magazine and Collezioni Accessori. > Sold collections to stores in Taiwan, Hong Kong and Dubai. > Secured support from the Centre for Fashion Enterprise. > Shortlisted (final 3) to design a capsule collection for Reiss.

Education

2010

Fashion Design, Styling and Promotion

Middlesex University

Aug 2007 - May 2010