The past 10 years has provided a breadth and depth of experience across an extensive variety of clients and industries. During this period I have become commercially astute and driven by the requirement to generate real value for both the client and the agency. My style is to be a strong team player and insist in developing a clarity of purpose driven by clear financial thinking. Accuracy and focus is a preoccupation and this can only be achieved if strong strategic briefs are developed and jointly endorses. I am brave, diligent and highly productive and seem to have the knack of infecting my colleagues with a similar enthusiasm
Objective: Brand Awareness and Sponsorship Suzuki Motor Group holds 1.9% of the UKs market share with aspirations to grow to 2.5% within 18 months. Insights were uncovered that if a prospective customer test drove a Suzuki vehicle they were 85% more likely to purchase the car ;therefore the primary objective ahead of a new product launch , awareness and brand affinity was key! First stage of this was Channel 4’s Celebrity Gogglebox sponsorship. This was a project that I ran where from brief to live date was a staggering 5 weeks therefore commanding military attention to detail and project management. [A suite of 360 comms were also developed within a 9 month time frame to promote Suzuki’s new product range, however, due to COVID-19 such activity is on hold] Objective: Business Development In June 2018 Iris won Suzuki’s digital and social account and in the infancy of my time on the account I proactively worked in Suzuki’s head office once a week identifying and inspiring new work streams and solutions leading to client growth. From the collaborative analysing, solving and presentation of viable integrated solutions Suzuki awarded a private pitch to Iris for their full 350 account. Subsequently winning in June 2020. Objective: Project Management Effectiveness On award of the account, Suzuki and Iris embarked on devising a unique standard operating system [SOM]. I assisted in the leadership and support of the team, offering best practices to enable us to deliver fantastic campaigns from conception to launch whilst also nurturing key stakeholder relationships. I developed and oversaw project specific toolkits, motivating the teams communication skills processes and systems that supported the planning of campaigns as well as reporting and post event evaluation.
Objective :: Campaign Launch Enterprise Car Rental boasts more cars and more locations than any of their competitors. Traditionally Enterprise’s Global positioning centered itself around their founding principle “take care of your customers and your employees first and the profits will follow”. This direction drove brand salience, however spontaneous brand awareness had plateaued. I was part of a team of 5 people within The Corner who devised the campaign “Whatever The Mission” . Enterprise” narrating if Enterprise can remotely help Gerard Butler escape a gang of paparazzi, they are more than capable of getting you to a meeting in Slough! The campaign was full 360 made of 2 x 60 TVCs, Social Content films, Digital, OOH, Press, POS and Internal Comms Objective :: Partnership Christmas Campaign In 2018 I ran the Barbour Christmas pitch which we successfully won producing their Christmas Campaign in partnership with the publisher Penguin. With such strong stakeholders and voices involved within the production process, strong and clear lines of communication were vital. Objective :: 360 Redesign Manolete Partners PLC is the UK’s Number 1 insolvency litigation financing company and the largest litigation financier in the Northern Hemisphere by volume of cases. Manolete had not previously worked with any communications agency, so a strong relationship was crucial when working with them on a full 360 redesign and the framing of their B2B collateral.
Objective :: Sales Improvement I began working on the frozen food brand Iglo; to re-launch the Birds Eye brand. The campaign captured genuine conversations from real families, that demonstrate how mealtimes are about good food, the spontaneous conversations and interactions happening with the people we love around a Birds Eye meal. I lead the account in producing a suite of 11 30 second TVCs that went live across 11 countries. Objective :: Brand Repositioning and Product Development Reckitt Benckiser’s product portfolio encompasses most of the market leading FMCG brands across consumer healthcare and home products, The biggest threat against RB was the rise of own label health and home care products; therefore, it was imperative for communicating differentiation and added value consistently across all consumer touchpoints. During my time on the account I managed the teams across such brands as Cilit Bang, Durex and Vanish where I was able to improve the approval of creative from 6 rounds to 3 whilst producing 14TVCs by ensuring all stakeholders including R&D and legal teams Objective :: Brand Development Launch Huawei launched the P9 handset, which was their first product launch in partnership with Leica cameras. In record speed we were able to produce 2 x 60 second TVCs, supporting press and DOOH. I was the account lead on the online USP 2 minute influencer films with Deliciously Ella and DoYouTravel with associated collateral Objective :: Brand Responsibility Chivas Regal is part of the Pernod Ricard group and their market leading Scotch brand in Europe and Asia. I have managed their biggest yearly global brand activation. The Venture, which seeks to empire extraordinary start-ups that use business to creative possible change in the world
Objective :: Brand Relaunch During my time as Snr Account Manager, Avis launched its first EMEA 360 campaign for 60 years. The campaign names “Unlock The World'' brought back the revolutionary brand streamline “We Try Harder”. During the campaign Avis saw an ROI of 12:1. Beneficially there was also a 20% rise in spontaneous awareness amongst the target audience Objective :: Business Transformation easyjet was transformed by the leadership of Carolyn McCall and I was part of the team that brought about a fundamental change of approach and execution. This involved both communication and overall customer experience. Specifically considerable guidance has been provided in redesigning their website and building their new mobile app. I was part of the team that launched easyJets first campaign designed to approach solely to business travellers. The TVC focussed on the on time performance of the airline, which the press detailed a series of other proof points tailored to business customers, such as flexi fares and fast track which resulted in 500% increase in share price and an 18% uplift in EU Objective :: Portfolio Expansion As well as producing the nations favourite Yorkshire puddings, Aunt Bessie’s portfolio includes many traditional favourites. It was said products that were used within a series of idents sponsoring ITVs The Chase