Projects
- Sally Grace PhotographyWhen creating a new brand for Sally Grace it was essential that is was clean and minimalistic. I was conscious that the brand should not overpower, nor distract from the photography, therefore I kept the logo extremely simple , with a key accent colour to draw your eye to the centre. As a photography brand I wanted the website and all printed material to be led by the photography and the branding remain complimentary but reserved. The website is fully responsive and integrated with a third party; everybodysmiles, allowing customer to access their photos and order prints from anywhere.
- Boodle HatfieldWe created a new brand, including logo, colour palette, photography and tone of voice which we executed across print and digital platforms. Creating a new website that used a streamlined navigation allowing them to communicate their breadth of knowledge and full service offering, without compromising on the quality of the user experience. Offline we designed business cards, stationary and a suite of brochures that allowed them to tailor their marketing material to each individual client’s needs.
- University of SouthamptonThe brand proposition ‘Ambition’ is reflective of the Universities four brand characteristics; Impressive, Intrepid, Inviting and Imaginative. With the concept based around encouraging students to align their ambition with that of the University of Southampton, the university gained an insight into the minds of their prospective students and were given the opportunity to tailor each students engagement based on their hobbies and interests. As well as a fully branded campus, social media played a key role in the success of this campaign. Prospective students were encouraged to tweet their ambitions, resulting in a momentous increase in the twitter traffic towards the University of Southampton. This concept married the inspiring vision of the University of Southampton with the far-reaching drive of future students, providing them both with a platform to make their ‘Ambitions’ a reality.
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Work history
Lead Digital Designer
As the lead digital designer for the UK and Global firms I have worked on a variety of projects in different territories. Over the last two years I have managed the Global UX work-stream and re-designed the firms online presence, overseeing the roll-out of the new digital brand.
Received an award in 2016 for being a PwC Role Model
Skills
- Presenting
- Brand Management
- Design
- Interface Design
- Pitching
- Problem Solving
- Creative Direction
- Relationship Management
- Web Page Design
- Illustrator
- Indesign
- Photoshop
- Customer Experience
- User Exerience
- User Interace Design
Education
BA(Hons) Graphic Design
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Graphic Design
Awards
PwC Role Model
Awarded for being an inspiration to colleagues at PwC