About me

I’m a conceptual designer who finds beauty and simplicity done well is the heart of my practice. With years of experience across various sectors, including sports, luxury, B2B, and FMCG, I specialise in packaging, brand identity, and print design. I have had the privilege of collaborating with leading brand agencies, in-house creative teams, and boutique agencies to deliver impactful and beautifully crafted designs. From concept to finished product, I work on everything from large-scale packaging systems to bespoke solutions for brands like Sloggi, Childs Farm, and Tesco. My focus is always on creating strategic, idea-driven designs that are visually stunning and consistent across all touchpoints.

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Projects

• Farmologie Pack RebrandSensitive skin care doesn’t have to be boring, we rebranded the packs that zing off the shelves.
• Collider rebrandIntroducing a bold identity refresh for this experiential marketing agency, perfectly aligned with their new proposition to elevate brand experiences.
• Sloggi's new science back body wear, Body AdaptI played a key role in developing Sloggi’s Body Adapt collection, focusing on its visual campaign and packaging. I used dynamic athletic poses to showcase the garment’s adaptive fit and comfort, complemented by a vibrant color palette and a bold ‘S’ vector background. This concept highlights the movement and versatility of the Body Adapt line, emphasizing its innovative design.

Work history

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Graphic DesignerGrace Wong
Jan 2024London, United KingdomFreelance

Skills

• Adobe Indesign/illustrator/photoshop
• 1. Branding Identity
• 3D Packaging Design
• Print
• 2D Design Direction
• Photo art Direction
• Digital Branding

Education

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BA (hon) Visual CommunicationWolverhampton University
Aug 1989 - May 1992Wolverhampton, United Kingdom