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A dedicated creative, art director in an award-winning Junior team. I work alongside my partner Jacqui to develop integrated campaigns, with a focus on digital platforms. Fuelled by a curiosity in human behaviour, we have a particular passion for insight-driven ideas. I strive to solve problems, and through my own style of story-telling I am able to capture an audience using the combination of insight and imagination. I graduated in July 2015 with a First Class Honours degree in Digital Advertising and Design from Ravensbourne. As a student and single creative I spent time with agencies such as Iris, Critical Mass and We Are Social. Since graduating and teaming with my partner, we've spent time at Elvis, Naked and Razorfish, and we won a D&AD New Blood Pencil at the beginning of 2016. I regularly attend creative events, from organisations such as Creative Equals, Creative Social and SheSays, and am also a big foodie - take a look at what I've been up to lately: http://instagram.com/graciealexandra
At Elvis we worked on social, content, digital innovation and pitch-work, for brands such as Cadbury, Yakult, Kenco, Tassimo, Sharp and L'Or.
In our five months with Naked we had a hand in a range of projects, from a large social/content campaign for online retailer Surfdome, to quick turn around eDM and Facebook MPA ads for Virgin Atlantic, Virgin Trains and eBay DE.
Working on the McDonalds UK account, we put out a piece of digital work for the launch of the Bacon Clubhouse Burger in January, as well as an on-going social work for the Saver Menu.
A 6 week placement undertaken with my partner, working on creative and design for a range of global clients for M&C Saatchi PR.
A day of idea generation on two client briefs, refining and pitching at the end with fantastic positive feedback.
Working on two live agency briefs over two weeks as part of a creative team.
I worked on a live brief for Iris in a group of students; we developed concepts for a digital experience over two days and pitched to the client on the third, with outstanding feedback all round. I was also selected for a smaller group to do a follow-up session with the clients to further reviews ideas for selection.
I've stepped in to help out at Merchant at busy times over the past three years with jobs from sourcing nearly 100 hero images for the INEOS corporate website to concepting a client holiday animation.
I design promotional material for RSU's news and events, to communicate union information to the student body through cross-media campaigns.
"The course will enable you to prepare an innovative, creative portfolio of advertising to progress into key roles in the advertising industry. The course specialises in advertising, marketing and promotions, with particular emphasis on designing for new media and multiple platforms. Graphic design, branding, moving image and animation skills are underpinned by an understanding of key advertising strategies and core business knowledge.." (rave.ac.uk)
Jacqui and I were proud and excited to receive a Wood New Blood Pencil for our work on the 2016 Desperados brief. https://jacquiandgracie.squarespace.com/config#/|/#/desperados-the-rescue-mission/