About me
A dedicated creative, art director in an award-winning Midweight team currently at AnalogFolk London.
I work alongside my partner Jacqui to develop creative experiences and campaigns, often enabled by digital platforms. Fuelled by a curiosity in human behaviour, we have a particular passion for insight-driven ideas which improve people’s lives for the better.
I strive to solve problems with engaging solutions, and through my own emotive style of story-telling I am able to capture an audience using the combination of insight and imagination.
I graduated in July 2015 with a First Class Honours degree in Digital Advertising and Design from Ravensbourne. As a student and single creative I spent time with agencies such as Iris, Critical Mass and We Are Social. Since graduating and teaming with my partner, we've spent time at Elvis, Naked and Razorfish, and we won a D&AD New Blood Pencil at the beginning of 2016.
I regularly attend creative events, from organisations such as Creative Equals, Creative Social and SheSays, and am also a green-fingered plant fanatic - take a look at what I've been up to lately: http://instagram.com/graciealexandra
Projects
- Work Your BikiniSurfdome asked us to help push their bikini sales this Summer. We saw that bikini advertising is experiencing a ‘wallpaper’ effect - lots of blue sea, white sand and models doing...not a lot. Our target don‘t just wear their bikinis to the beach; they live in them, from the skate parks, to the streets, to the festivals. So we created Work Your Bikini - an online campaign to champion those who don’t just wear bikinis, but live through them. See it live at surfdome.com/workyourbikini
- Desperados, The Rescue Mission (D&AD New Blood Winner 2016)The big student night out is no longer in the clubs; it's at the huge house parties that can be found in every student town. Rather than creating another branded event, wouldn't it be great if Desperados could help students have the nights that they want without the fears that come with living in rented accommodation? The Rescue Mission is a snapchat service that helps students erase the damage that a big night can leave on a house, leaving them to party with the knowledge that there will be help in the morning should it all go wrong.
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Work history
Junior Creative
London, United KingdomFull Time
Creative Intern
- Internship
At Elvis we worked on social, content, digital innovation and pitch-work, for brands such as Cadbury, Yakult, Kenco, Tassimo, Sharp and L'Or.
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Skills
- Advertising
- Art Direction
- Digital
- Design
- Creative
- Online Campaigns
- Illustrator
- Photoshop
- Branded Content
- Integrated Campaigns
- Award Winning
- Adobe
- Brand Experiences
- Social Campaigns
- Creative Concepting
- Art Directon
Education
Digital Advertising Design
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"The course will enable you to prepare an innovative, creative portfolio of advertising to progress into key roles in the advertising industry. The course specialises in advertising, marketing and promotions, with particular emphasis on designing for new media and multiple platforms. Graphic design, branding, moving image and animation skills are underpinned by an understanding of key advertising strategies and core business knowledge.." (rave.ac.uk)