I love building purpose-driven brand ideas that grow and differentiate businesses.
I was at Google for 8 years as Director of Marketing and led the brand strategy and creative content for some of their most impactful work across film, digital, and brand experience - winning multiple awards including Cannes Creative Marketer of the Year.
I co-founded Michaelides & Bednash, trailblazers in the cross-over between advertising, media and content.
I'm passionate about coaching and building great teams, where everyone can realise their full potential in a fun environment and create the best work of their careers.
Featured in Campaign’s Top 100 marketers
Winner of Cannes Creative Marketer of the Year, Google
Winner of D&AD, Digital Design
Winner of D&AD, Creative Excellence
Three times Cannes Advertising Juror
Projects
- Pixel MagazineFor the launch of Pixel 2, we created a magazine and online content featuring Adwoa Aboah, Charlie Casely-Hayford, Naomi Shimada and seven other fashion insiders discussing an industry in flux, gender stereotypes and the power of ‘not being normal’ – all captured on a Google Pixel 2. A collaboration with Guardian Labs and Halpern.
Projects credited in
- Producer and Operation Lead | Google Curiosity RoomsSpread over 3 floors, The Curiosity Rooms were a space for discovery and exploration. The Piccadilly hub played host to a 5-week schedule of workshops, talks, podcasts, and musical events. Furthermore, the space brought together all things fashion, art, music and more. Talent across the 5 weeks included the likes of Jessie Ware, Fearne Cotton, John Boyega, Professor Green and activist Karl Lokko.
Work history
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Vice President, BrandAbcam Biotechnology
London, United KingdomFull Time
Consumer Marketing DirectorGoogle
London, United KingdomFull Time