About me

I love building purpose-driven brand ideas that grow and differentiate businesses. I was at Google for 8 years as Director of Marketing and led the brand strategy and creative content for some of their most impactful work across film, digital, and brand experience - winning multiple awards including Cannes Creative Marketer of the Year. I co-founded Michaelides & Bednash, trailblazers in the cross-over between advertising, media and content. I'm passionate about coaching and building great teams, where everyone can realise their full potential in a fun environment and create the best work of their careers. Featured in Campaign’s Top 100 marketers Winner of Cannes Creative Marketer of the Year, Google Winner of D&AD, Digital Design Winner of D&AD, Creative Excellence Three times Cannes Advertising Juror

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Projects

• 8

  Pixel MagazineFor the launch of Pixel 2, we created a magazine and online content featuring Adwoa Aboah, Charlie Casely-Hayford, Naomi Shimada and seven other fashion insiders discussing an industry in flux, gender stereotypes and the power of ‘not being normal’ – all captured on a Google Pixel 2. A collaboration with Guardian Labs and Halpern.
• Make the most of Summer, with a little help from GoogleThis campaign, across TV, print, OOH and Social was designed to show all the many ways Google search and maps help Brits make the most out of summer, despite the weather. Made with Google Creative Lab and 72 and Sunny.
• 4

  Google Pixel Curiosity RoomsA 6 week series of experiences, talks and events in a giant space in London’s Piccadilly Circus.

Projects credited in

• 8

  Producer and Operation Lead | Google Curiosity RoomsSpread over 3 floors, The Curiosity Rooms were a space for discovery and exploration. The Piccadilly hub played host to a 5-week schedule of workshops, talks, podcasts, and musical events. Furthermore, the space brought together all things fashion, art, music and more. Talent across the 5 weeks included the likes of Jessie Ware, Fearne Cotton, John Boyega, Professor Green and activist Karl Lokko.

Work history

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Vice President, BrandAbcam Biotechnology
Sep 2021London, United KingdomFull Time
Consumer Marketing DirectorGoogle
Mar 2013London, United KingdomFull Time