About me

I lead brand strategy, creative content and PR at abcam, one of the world's most innovative Life Science companies. Before Abcam I was Director of Brand at Google, responsible for strategy and creative ideas for the Google brand, Search, Maps and Pixel. I led many of Google’s most acclaimed creative work across TV, Social, Experience and Content including "The Chain Magazine" and "Curiosity Rooms" for Pixel and the interactive "Nightwalk in Marseille" for Google search (which won a D&AD pencil). I led the internal creative excellence team across EMEA for 3 years with responsibility for raising the bar on thinking and execution. I'm passionate about building great teams - where everyone realises their full potential in a fun environment and can create the best work of their careers. SKILLS Consumer insights, brand strategy, coaching, creative development, agency relationships, team leadership, product marketing, media innovation. Featured in Campaign’s Top 100 marketers for 8 years running D&AD for Digital Design D&AD for Creative Excellence Cannes Creative Marketer of the Year, Google 2018 M&B: Agency of the Year in UK and US 3x Cannes Advertising Juror 2x Chair of Campaign Digital Awards Mentor at London Business School and Google for Start-Ups Founder of 'Tools for Schools' - a non-profit computer recycling initiative created with The Guardian.

QuestionsProjectsExperienceTeam

Projects

• 7

  Pixel MagazineFor the launch of Pixel 2, we created a magazine and online content featuring Adwoa Aboah, Charlie Casely-Hayford, Naomi Shimada and seven other fashion insiders discussing an industry in flux, gender stereotypes and the power of ‘not being normal’ – all captured on a Google Pixel 2. A collaboration with Guardian Labs and Halpern.
• Make the most of Summer, with a little help from GoogleThis campaign, across TV, print, OOH and Social was designed to show all the many ways Google search and maps help Brits make the most out of summer, despite the weather. Made with Google Creative Lab and 72 and Sunny.
• 3

  Google Pixel Curiosity RoomsA 6 week series of experiences, talks and events in a giant space in London’s Piccadilly Circus.

Projects credited in

• 8

  Producer and Operation Lead | Google Curiosity RoomsSpread over 3 floors, The Curiosity Rooms were a space for discovery and exploration. The Piccadilly hub played host to a 5-week schedule of workshops, talks, podcasts, and musical events. Furthermore, the space brought together all things fashion, art, music and more. Talent across the 5 weeks included the likes of Jessie Ware, Fearne Cotton, John Boyega, Professor Green and activist Karl Lokko.

Work history

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Vice President, BrandAbcam Biotechnology
Sep 2021London, United KingdomFull Time
Consumer Marketing DirectorGoogle
Mar 2013London, United KingdomFull Time