I am a writer, editor, content strategist and team leader with over 20 years' experience producing multimedia content for a wide range of consumer and business audiences. My specialism is branded content - I've spent the last 10 years working in that field for publishers including the Guardian and Condé Nast. I love working collaboratively to creative innovative digital work that wins awards and makes a difference in the world. I do a three-day week at branded video agency Nemorin. On the other two I'm looking for work in the branded content field - whether you need 'hands on' content production or something more strategic, please do get in touch.Locked Pro Plan feature
My responsibility is to create memorable video content that audiences will want to share and that achieves our commercial partners' objectives. I oversee all content created by the studio from both a narrative and strategic point of view, ensuring the team takes an editorial approach to branded video campaigns. I am tasked with injecting fresh ideas into our pitches as well as the final films, ensuring the end product continues to push creative boundaries. Once a project is sold, I supervise the film’s story arc all the way through to completion and also advise clients on distribution or partnership options for maximum audience exposure. I also get 'hands on' by writing treatments and scripts. I work closely with the founder to help deliver key commercial objectives for the business.
Cedar is a full-service content marketing agency, with a 173-strong team of editors, designers, strategists and media sales experts based in London, Hong Kong and Cape Town. It is part of the BBDO/Omnicom Group. Clients include British Airways, Nikon, P&O and Tesco. I am covering a maternity leave (initial six-month contract runs until June 2018). Responsibilities include: - The overall content strategy on the Tesco account - Channel planning on large-scale projects across print, digital and social - The strategy for channel development, including the Tesco Real Food website and YouTube and social channels - Thought leadership across the account, challenging members of the team to provide innovative solutions to key business issues - Thought leadership thinking and presentations to the client - Management of the strategy and insights teams - Ensuring all strategic responses are rooted in data and are measurable; providing new strategic processes and frameworks - Representing Cedar at senior level inter-agency meetings
Commissions included: Editing a private school’s prospectuses and end of year magazines Scripting corporate videos for Xerox Generating YouTube video ideas and scripts for NBC
A three-month contract at Condé Nast, working as the lead creative strategist in the branded content team. I was responsible for: - Generating innovative, digital-first commercial content ideas across the Condé Nast portfolio, including Vogue, GQ, Wired and Glamour. Video was a key part of the content strategy - Leading brainstorms - Creating decks - Attending pitch meetings - Planning social strategies
Guardian Labs is the Guardian newspaper’s in-house branded content agency. - Day-to-day management of a 30-strong team of commissioning editors, designers (print and digital), producers (digital and video), picture editors, production staff, developers, admin - Recruitment and talent development - Coming up with award-winning, innovative editorial ideas with an increasing focus on video and mobile - Inspiring and enabling my colleagues to create engaging content online, on mobile, on tablet, in print - Co-ordinating in-house resources to create ad hoc project teams - Using data to inform short- and long-term content strategies - Optimising content to reach off-platform audiences - Oversight of Guardian Labs’ social accounts - Management of a substantial fixed and variable cost base - Ensuring specific projects were profitable - Working closely with sales and project management, as well as core editorial, commercial, legal, digital development, product, and marketing - As a member of the Labs management team I helped shape the commercial strategy of the company I was promoted to the head of studio role in Jan 2013, having previously been senior content manager in Guardian Labs. As such I was responsible for: - Commissioning and writing features - Headline writing, with a focus on SEO - Sourcing and managing freelance contributors and production partners (digital design agencies, audio/video production companies), including contract negotiation - Directing/producing video shoots - For three years the Guardian outsourced its commercial content production; I was part of the in-house team that ensured our contract publisher hit its SLAs and produced quality content - Social media, blog moderation and blogger outreach