Graham Hayday

Director of content and strategy

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-
54 Connections
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Projects

About me

I am a writer, editor, content strategist and team leader with over 20 years' experience producing multimedia content for a wide range of consumer and business audiences. My specialism is branded content - I've spent the last 10 years working in that field for publishers including the Guardian and Condé Nast. I love working collaboratively to creative innovative digital work that wins awards and makes a difference in the world. I do a three-day week at branded video agency Nemorin. On the other two I'm looking for work in the branded content field - whether you need 'hands on' content production or something more strategic, please do get in touch.

Locked Pro Plan feature

Skills

  • Journalism
  • Strategy
  • Branded Content
  • Content Marketing
  • Management
  • Department Leadership
  • Digital
  • Social Media
  • Video
  • CMS Experience

People I’ve worked with

Companies I’ve worked with

  • Condé Nast Britain

    Condé Nast Britain

    • Publishing
  • F

    Freelance

    • Nemorin Creative Film & Video Ltd

      Nemorin Creative Film & Video Ltd

      • Film
    • Cedar Communications

      Cedar Communications

      • Marketing & PR

    Work history

    Currently

    Director of content and strategy

    Nemorin Creative Film & Video Ltd

    Jul 2018
    • London, United Kingdom
    • Freelance
    • My responsibility is to create memorable video content that audiences will want to share and that achieves our commercial partners' objectives. I oversee all content created by the studio from both a narrative and strategic point of view, ensuring the team takes an editorial approach to branded video campaigns. I am tasked with injecting fresh ideas into our pitches as well as the final films, ensuring the end product continues to push creative boundaries. Once a project is sold, I supervise the film’s story arc all the way through to completion and also advise clients on distribution or partnership options for maximum audience exposure. I also get 'hands on' by writing treatments and scripts. I work closely with the founder to help deliver key commercial objectives for the business.

    Currently

    Strategy Director

    Cedar Communications

    Jan 2018
    • London, United Kingdom
    • Full Time
    • Cedar is a full-service content marketing agency, with a 173-strong team of editors, designers, strategists and media sales experts based in London, Hong Kong and Cape Town. It is part of the BBDO/Omnicom Group. Clients include British Airways, Nikon, P&O and Tesco. I am covering a maternity leave (initial six-month contract runs until June 2018). Responsibilities include: - The overall content strategy on the Tesco account - Channel planning on large-scale projects across print, digital and social - The strategy for channel development, including the Tesco Real Food website and YouTube and social channels - Thought leadership across the account, challenging members of the team to provide innovative solutions to key business issues - Thought leadership thinking and presentations to the client - Management of the strategy and insights teams - Ensuring all strategic responses are rooted in data and are measurable; providing new strategic processes and frameworks - Representing Cedar at senior level inter-agency meetings

    2018

    Writer, editor, content strategist

    Freelance

    Jun 2017 - Jan 2018
    • London, United Kingdom
    • Freelance
    • Commissions included: Editing a private school’s prospectuses and end of year magazines Scripting corporate videos for Xerox Generating YouTube video ideas and scripts for NBC

    2017

    Lead creative strategist

    Condé Nast Britain

    Mar 2017 - Jun 2017
    • London, United Kingdom
    • Full Time
    • A three-month contract at Condé Nast, working as the lead creative strategist in the branded content team. I was responsible for: - Generating innovative, digital-first commercial content ideas across the Condé Nast portfolio, including Vogue, GQ, Wired and Glamour. Video was a key part of the content strategy - Leading brainstorms - Creating decks - Attending pitch meetings - Planning social strategies

    2017

    Head of studio, Guardian Labs

    Mar 2008 - Feb 2017
    • London, United Kingdom
    • Full Time
    • Guardian Labs is the Guardian newspaper’s in-house branded content agency. - Day-to-day management of a 30-strong team of commissioning editors, designers (print and digital), producers (digital and video), picture editors, production staff, developers, admin - Recruitment and talent development - Coming up with award-winning, innovative editorial ideas with an increasing focus on video and mobile - Inspiring and enabling my colleagues to create engaging content online, on mobile, on tablet, in print - Co-ordinating in-house resources to create ad hoc project teams - Using data to inform short- and long-term content strategies - Optimising content to reach off-platform audiences - Oversight of Guardian Labs’ social accounts - Management of a substantial fixed and variable cost base - Ensuring specific projects were profitable - Working closely with sales and project management, as well as core editorial, commercial, legal, digital development, product, and marketing - As a member of the Labs management team I helped shape the commercial strategy of the company I was promoted to the head of studio role in Jan 2013, having previously been senior content manager in Guardian Labs. As such I was responsible for: - Commissioning and writing features - Headline writing, with a focus on SEO - Sourcing and managing freelance contributors and production partners (digital design agencies, audio/video production companies), including contract negotiation - Directing/producing video shoots - For three years the Guardian outsourced its commercial content production; I was part of the in-house team that ensured our contract publisher hit its SLAs and produced quality content - Social media, blog moderation and blogger outreach

    Education

    1993

    BA Hons 2:1 English

    University of Southampton

    Oct 1990 - Jul 1993
    • Southampton, United Kingdom
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