I’m a Creative Director that likes helping brands earn the right to be a meaningful part of our lives. I work collaboratively with teams, clients and creators alike but always put ideas and craft first.
If awards are your thing - I’ve been recognised in all major shows including Cannes Lions, and D&AD. In 2012 I was the most awarded creative in the world according to The Big Won Top People Report.
In 2012 I became We Are Socials first ECD and built its creative dept and award-winning account list including Google, YouTube, Netflix and Audi. Most recently I was a Creative Partner at AMV BBDO making big brand ideas that breathe across channels and culture for Walkers, Tourism Australia and Martini.
Projects
- The Gnome ExperimentThe world’s first mass participation science experiment. Gravity actually varies slightly wherever you go. So a case is traveling the world containing a set of scales and a test weight - a Gnome - to measure this phenomenon. The story has reached 355 million people in 152 countries and is a TED talk. It is also on the educational curriculum in some countries. Most awarded PR campaign in the world 2013 - Holmes Report Most awarded direct campaign in the world 2012 - Big Won Report
- Netflix - Spoiler FoilerNetflix wanted to leverage brand love from Breaking Bad, in the run-up to the most eagerly anticipated season finale ever. So we created a Netflix spoiler blocker, so you can check Twitter without fear. Bronze, Interactive, Eurobest 4x Cristal Awards including Gold for Entertainment
- Walkers - Best Ever FanNo. 2 in The Drums most liked ads of 2019. We hijacked one of the biggest cultural moments of 2019, the Spice Girls reunion tour. A simple tweet from the girls sparked national spice mania and thousands of entries when they asked fans to prove that they're the best ever fan. At 8.32pm we disrupted Britain's Got Talent final with a ‘live’ broadcast across TV, Cinema, DOOH, and mobile reaching 11 million people in a UK transmedia first. It’s marked a return to form for Walkers with a 10% lift in
- Martini - Joy of RacingMARTINI wanted to unite fans and show that the joy of racing still runs so much deeper than just carbon fiber. I discovered something that technology hasn’t changed, F1 helmets are still painted by hand. So we created Felipe Massa a one-off racing helmet to be worn at the Belgium Grand Prix as a symbol and celebration of the passion for racing. We offered fans something truly inspiring, the chance to own it.
Projects credited in
- HSBC: #IsPossibleWe created a social mentoring initiative for HSBC, that dramatically improved sentiment on Facebook and Twitter6
- YouTube: #OursToLose8
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Work history
Creative PartnerAMV BBDO
- London, United KingdomFull Time
ECDWe Are Social
- London, United KingdomFull Time
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Skills
- Concepting Ideas
- Digital Advertising
- Social Media Advertising
- Influencer Marketing
- Innovation
- Graphic Design
- Integrated Advertising
- Film Advertising
- PR Campaigns
- Creative Leadership
Awards
Graphite PencilD&AD
The Gnome Experiment
Most awarded PR campaign in the world 2013 - Holmes Report
Most awarded direct campaign in the world 2012 - Big Won Report