Graham Jenks

Graham Jenks

Creative DirectorLondon, United Kingdom
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Graham Jenks

Graham Jenks

Creative DirectorLondon, United Kingdom
About me
I’m a Creative Director that likes helping brands earn the right to be a meaningful part of our lives. I work collaboratively with teams, clients and creators alike but always put ideas and craft first. If awards are your thing - I’ve been recognised in all major shows including Cannes Lions, and D&AD. In 2012 I was the most awarded creative in the world according to The Big Won Top People Report. In 2012 I became We Are Socials first ECD and built its creative dept and award-winning account list including Google, YouTube, Netflix and Audi. Most recently I was a Creative Partner at AMV BBDO making big brand ideas that breathe across channels and culture for Walkers, Tourism Australia and Martini.
Projects
  • The Gnome Experiment
    The Gnome ExperimentThe world’s first mass participation science experiment. Gravity actually varies slightly wherever you go. So a case is traveling the world containing a set of scales and a test weight - a Gnome - to measure this phenomenon. The story has reached 355 million people in 152 countries and is a TED talk. It is also on the educational curriculum in some countries. Most awarded PR campaign in the world 2013 - Holmes Report Most awarded direct campaign in the world 2012 - Big Won Report
  • Netflix - Spoiler Foiler
    Netflix - Spoiler FoilerNetflix wanted to leverage brand love from Breaking Bad, in the run-up to the most eagerly anticipated season finale ever. So we created a Netflix spoiler blocker, so you can check Twitter without fear. Bronze, Interactive, Eurobest 4x Cristal Awards including Gold for Entertainment
  • Walkers - Snack Stash
    Walkers - Snack StashWalkers wanted to remind parents just how irresistible Monster Munch, Wotsits, and Quavers are. It turns out that two-thirds of Brits hide their snacks to stop others eating them, so we created a campaign to get the nation talking about just that (Sorry Kids).
  • Walkers - Best Ever Fan
    Walkers - Best Ever FanNo. 2 in The Drums most liked ads of 2019. We hijacked one of the biggest cultural moments of 2019, the Spice Girls reunion tour. A simple tweet from the girls sparked national spice mania and thousands of entries when they asked fans to prove that they're the best ever fan. At 8.32pm we disrupted Britain's Got Talent final with a ‘live’ broadcast across TV, Cinema, DOOH, and mobile reaching 11 million people in a UK transmedia first. It’s marked a return to form for Walkers with a 10% lift in
  • YouTube - Made For You
    YouTube - Made For YouYouTube wanted to demonstrate that YouTube and its creators have an impact on popular culture. We created Made for You to show the scale, diversity, and new world order of fan-driven celebrity unique to the platform.
  • Martini - Joy of Racing
    Martini - Joy of RacingMARTINI wanted to unite fans and show that the joy of racing still runs so much deeper than just carbon fiber. I discovered something that technology hasn’t changed, F1 helmets are still painted by hand. So we created Felipe Massa a one-off racing helmet to be worn at the Belgium Grand Prix as a symbol and celebration of the passion for racing. We offered fans something truly inspiring, the chance to own it.
Projects credited in
  • YouTube: Ours to Lose
    YouTube: Ours to Lose
  • Smart Energy - "Energy Readings, With Less Dad"
    Smart Energy - "Energy Readings, With Less Dad"
  • HSBC: #IsPossible
    HSBC: #IsPossibleWe created a social mentoring initiative for HSBC, that dramatically improved sentiment on Facebook and Twitter
  • YouTube: #OursToLose
    YouTube: #OursToLose
  • #OursToLose
    #OursToLoseYouTube is built on viewers' passions, and is powered by communities that shares those passions. To connect with our audience, we needed to tap into those interest areas to show that the effects of climate change are relevant to them.
  • Jaguar - Live Fearless
    Jaguar - Live FearlessHere is our latest spot we made with our friends over at We Are Social. The truth about The Special One, revealed through 'microexpressions' -- quick, involuntary facial expressions that occur during high stakes situations.
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Work history
    AMV BBDO logo
    AMV BBDO logo
    Creative PartnerAMV BBDO
     - London, United KingdomFull Time
    We Are Social logo
    We Are Social logo
    ECDWe Are Social
     - London, United KingdomFull Time
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Skills
  • Concepting Ideas
  • Digital Advertising
  • Social Media Advertising
  • Influencer Marketing
  • Innovation
  • Graphic Design
  • Integrated Advertising
  • Film Advertising
  • PR Campaigns
  • Creative Leadership
Awards
    D&AD logo
    D&AD logo
    Graphite PencilD&AD
    The Gnome Experiment Most awarded PR campaign in the world 2013 - Holmes Report Most awarded direct campaign in the world 2012 - Big Won Report