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Graham Pugh

Creative Director

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  • LevelSenior
  • LocationTeddington, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsWriter - Marketer - Art Director - Creative Director


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About me

Copywriter and CD with hugely varied and integrated experience from digital and social media campaigns to international TV to hard-working DM. Shelf-full of awards for creativity as well as effectiveness (from D&AD to IDM BPA Diamond). Specialist experience in retail and financial services. Skills: creating ideas across disciplines: advertising, digital and direct. Strategy, recruitment, client relationships, copywriting & concept creation.


  • Advertising
  • Film
  • Radio
  • TV
  • Pitching
  • Creative Direction
  • Office
  • Powerpoint
  • Word
  • Concepts
  • Ideas
  • Social Media
  • Strategy
  • Integrated Marketing
  • Copy

Work history


Creative Consultant


Nov 2013
  • Ogilvy & Mather, Iris,, DDB, VCCP, Mars Y&R, Guy & Co, TCA, Exposure, etc. Whippet (7-month stint as Creative Strategy Director)


Executive Creative Director


Apr 2013 - Nov 2013
  • Creating and overseeing a range of ideas grounded in the digital space but spinning out into big brand concepts. Work spanning video (see Danio), social media (e.g. Virgin Atlantic), websites and DM for Danone, Cadbury, De Beers, Heineken, Nokia, Pedigree and new business.


Executive Creative Director

Billington Cartmell

Sep 2012 - Mar 2013
  • Coordinating creative work across BC in London, Edinburgh and Nairobi as well as advising sister agencies, Brave and Closer. Restructured creative department to put digital at the heart and integrate disciplines. Wrote pitch-winning TV script for Panasonic Viera global campaign; won Kames Capital business; integrated campaign for 5 Gum; TV for Scotty brand and Superdrug; shopper and digital across Morrisons, Dove, Mars, Guinness Africa, and Kraft.


Executive Creative Director


Sep 2011 - Sep 2012
  • Leading change of creative focus from pure-play digital to integrated. Won Dove Self Esteem Project (Unilever),, Food Network new business. Integrated social into creative department with Social Creative Director as well as Digital Creative Director reports. KX Energy Integrated campaign for Tesco’s energy drink, creating a true own label brand. “Bring the Noise” campaign featuring posters, Facebook “tag photos with noise” app, press, events, sampling and new website Dove Won pitch and created materials for Self Esteem Project website featuring interactive games, polls, videos and a host of social media behaviour.


Executive Creative Director


May 2010 - Sep 2011
  • Reorganising and refocusing department; re-engineering briefing process. Won Legal & General Investments consumer pitch, digital, Aviva digital and Ecclesiastical B2B. Aviva Hugely successful and cost effective ‘Healthy Cheer’ social media campaign using Facebook to raise awareness of Aviva healthcare. Users can nominate a friend who’s making a healthy effort for a cheer – a troop of cheerleaders turn up to cheer them on.


Creative Director


Jan 2008 - Jan 2010
  • CWDC Campaign to recruit social workers featuring a series of hard-hitting webfilms, emails and a microsite. TDA Moving from 3-4, mainly DM pieces a year to 11-12 digital communications, split into 3 demographic groups and (in the case of students) 8 subject areas. The result is a huge programme of emails, microsites, SMS texts and (still some) DM, all of which truly speaks our target’s language.


Creative Director


Mar 2006 - Dec 2008
  • Building a department of 13 (starting with 3 creatives). Won Habitat, Thomson, Norwich Union and half a dozen other pitches and a shelf-full of awards. Habitat Campaign Direct Silver for ‘Masterpieces’ campaign updating classic portraiture across DM, doordrops, press and emails. Thomson holidays ‘Anniversary’ mailing pushing digital personalisation to new heights, and delivering more than £1 million extra sales in one month alone and increasing bookings by 135% with a 5.7:1 return on investment from direct mail and a 550:1 ROI on email. Thomson’s most successful mailer ever: winner of IDM BPA Diamond Award.


Deputy Creative Director

FCB London

Jun 2000 - Mar 2006
  • Waitrose Creating award-winning consumer press, posters and POS and DM. Heal’s High profile campaign for furniture retailer across national press, DM, window displays and online