Graham Pugh

Creative Director

Level
Senior
Location
Teddington, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director

About me

Copywriter and CD with hugely varied and integrated experience from digital and social media campaigns to international TV to hard-working DM. Shelf-full of awards for creativity as well as effectiveness (from D&AD to IDM BPA Diamond). Specialist experience in retail and financial services. Skills: creating ideas across disciplines: advertising, digital and direct. Strategy, recruitment, client relationships, copywriting & concept creation.

Locked Pro Plan feature

Skills

  • Advertising
  • Film
  • Radio
  • TV
  • Pitching
  • Creative Direction
  • Office
  • Powerpoint
  • Word
  • Concepts
  • Ideas
  • Social Media
  • Strategy
  • Integrated Marketing
  • Copy

Companies I’ve worked with

  • Naked Communications

    Naked Communications

    • Design
  • M

    MVC Communications

    • T

      Teamspirit

      • D

        Draftfcb

        Work history

        Currently

        Creative Consultant

        Chapelseat Comms Ltd

        Mar 2018
        • London, United Kingdom
        • Freelance
        • Working direct to clients and for agencies too.

        2018

        Creative Director (contract)

        McCann Enterprise

        May 2017 - Mar 2018
        • London, United Kingdom
        • Freelance

        2017

        Creative Partner

        MVC Communications

        Sep 2016 - May 2017
        • London, United Kingdom
        • Full Time
        • Working direct to clients with my Account Management partner, Adam. Hiring freelancer art directors, project managers, illustrators, animators etc.

        2016

        Creative Consultant

        Chapelseat Comms Ltd

        Nov 2013 - Sep 2016
        • London, United Kingdom
        • Freelance
        • Ogilvy & Mather, Iris, notonthehighstreet.com, DDB, VCCP, Mars Y&R, Guy & Co, TCA, Exposure, etc. Whippet (7-month stint as Creative Strategy Director)

        2013

        Executive Creative Director

        Naked Communications

        May 2013 - Nov 2013
        • London, United Kingdom
        • Freelance
        • Creating and overseeing a range of ideas grounded in the digital space but spinning out into big brand concepts. Work spanning video (see Danio), social media (e.g. Virgin Atlantic), websites and DM for Danone, Cadbury, De Beers, Heineken, Nokia, Pedigree and new business.

        2013

        Executive Creative Director

        Billington Cartmell

        Oct 2012 - Mar 2013
        • London, United Kingdom
        • Freelance
        • Coordinating creative work across BC in London, Edinburgh and Nairobi as well as advising sister agencies, Brave and Closer. Restructured creative department to put digital at the heart and integrate disciplines. Wrote pitch-winning TV script for Panasonic Viera global campaign; won Kames Capital business; integrated campaign for 5 Gum; TV for Scotty brand and Superdrug; shopper and digital across Morrisons, Dove, Mars, Guinness Africa, and Kraft.

        2012

        Executive Creative Director

        Digital Outlook (doco)

        Oct 2011 - Oct 2012
        • London, United Kingdom
        • Full Time
        • Leading change of creative focus from pure-play digital to integrated. Won Dove Self Esteem Project (Unilever), ONE.org, Food Network new business. Integrated social into creative department with Social Creative Director as well as Digital Creative Director reports. KX Energy Integrated campaign for Tesco’s energy drink, creating a true own label brand. “Bring the Noise” campaign featuring posters, Facebook “tag photos with noise” app, press, events, sampling and new website Dove Won pitch and created materials for Self Esteem Project website featuring interactive games, polls, videos and a host of social media behaviour.

        2011

        Executive Creative Director

        Teamspirit

        Jun 2010 - Oct 2011
        • London, United Kingdom
        • Full Time
        • Reorganising and refocusing department; re-engineering briefing process. Won Legal & General Investments consumer pitch, confused.com digital, Aviva digital and Ecclesiastical B2B. Aviva Hugely successful and cost effective ‘Healthy Cheer’ social media campaign using Facebook to raise awareness of Aviva healthcare. Users can nominate a friend who’s making a healthy effort for a cheer – a troop of cheerleaders turn up to cheer them on.

        2010

        Creative Director

        Draftfcb

        Jan 2008 - Jan 2010
        • London, United Kingdom
        • Full Time
        • CWDC Campaign to recruit social workers featuring a series of hard-hitting webfilms, emails and a microsite. TDA Moving from 3-4, mainly DM pieces a year to 11-12 digital communications, split into 3 demographic groups and (in the case of students) 8 subject areas. The result is a huge programme of emails, microsites, SMS texts and (still some) DM, all of which truly speaks our target’s language.

        2008

        Creative Director

        WDMP

        Apr 2006 - Dec 2008
        • London, United Kingdom
        • Full Time
        • Building a department of 13 (starting with 3 creatives). Won Habitat, Thomson, Norwich Union and half a dozen other pitches and a shelf-full of awards. Habitat Campaign Direct Silver for ‘Masterpieces’ campaign updating classic portraiture across DM, doordrops, press and emails. Thomson holidays ‘Anniversary’ mailing pushing digital personalisation to new heights, and delivering more than £1 million extra sales in one month alone and increasing bookings by 135% with a 5.7:1 return on investment from direct mail and a 550:1 ROI on email. Thomson’s most successful mailer ever: winner of IDM BPA Diamond Award.

        2006

        Deputy Creative Director

        FCB London

        Jul 2000 - Mar 2006
        • London, United Kingdom
        • Full Time
        • Waitrose Creating award-winning consumer press, posters and POS and DM. Heal’s High profile campaign for furniture retailer across national press, DM, window displays and online

        Education

        Currently

        Diploma in advertising writing

        Watford college

        Sep 1985
        • Watford, United Kingdom
        • Famous advertising course!