Complete TV, film and arts nerd, who also happens to be a dedicated journalist and editor skilled at strategically planning, commissioning, editing and writing award-winning, dynamic content across a variety of platforms. Scribbles about film for Time Out, TV and celebrity for Yahoo News, and photography for PDN and Rangefinder. Also adept at creating dynamic content for brands such as Instagram, Shell, TSB, British Council and Virgin Media.
Key member of the content team, working with the Editorial Lead to craft engaging social content for TSB's in-house agency Kindred on brand partnerships, including Pride of Britain and Pride of Sport.
Strategically planning, editing and writing dynamic content for brands such as Instagram, Shell, Rabobank, and British Council across a variety of platforms. Recent work has included proofing the Rabobank employee cookbook and copywriting and editing a Shell microsite for employees to access creative professionals.
Key member of this award-winning film and TV account. The highlight of 2018 was the launch of Virgin TV Edit, Virgin’s new entertainment website. A year in the making, the task was the reinvention of the Virgin Media entertainment proposition for customers, while also opening it up to non-customer base too through a new cms. • I was a brand guardian on the account, overseeing a strong identity across all print and digital projects, including a weekly ezine, videos, newspapers & magazines • I looked for new, exciting ways to connect with the 2million-plus Virgin Media customers we communicated with on a weekly basis, with a specific focus on SEO
I managed a small team, ensuring the guardianship of the tone of voice, while demonstrating an understanding of multi-platform content in this client-facing position.
Award-winning member of the editorial team overseeing the content of the world’s leading trend forecaster, covering fashion, business, travel, the arts and consumer attitudes. • I oversaw the time-sensitive publication of more than 15 articles a day for over 38,000 users, while managing a daily newsletter and working on SEO, web app and CMS development projects • I controlled client-facing content for the Americas, EMEA and Asia-Pac regions, working with the marketing and sales to reinforce the WGSN brand • I ran writing workshops for industry experts and contributing to the social media presence through Tumblr and Twitter • I was part of the project team that ran the Global Fashion Awards 2012 at the Savoy, selecting key interviewees and editing EPKs
• I developed an in-depth copy and image style guide for brand tone of voice and copyright • I was part of the trends research team gathering content for the latest emerging trends
18-week fast track qualification, complemented by a 100 wpm shorthand certificate.
Four-year degree, with specialisms in the Art Nouveau style and Anglo-Irish literature.