Greer McNally

Freelance writer / Content editor / Photographer

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

  • Intern at Sony Music
    Freelance writer / Content editor / Photographer

About me

Complete TV, film and arts nerd, who also happens to be a dedicated journalist and editor skilled at strategically planning, commissioning, editing and writing award-winning, dynamic content across a variety of platforms. Scribbles about film for Time Out, TV and celebrity for Yahoo News, and photography for PDN and Rangefinder. Also adept at creating dynamic content for brands such as Instagram, Shell, TSB, British Council and Virgin Media.

Skills

  • Copywriting
  • Sub-editing
  • Brand Storytelling
  • Marketing

People I’ve worked with

Companies I’ve worked with

  • OLIVER Agency

    OLIVER Agency

    • Advertising
  • WGSN

    WGSN

    • Publishing
  • Redwood Publishing

    Redwood Publishing

    • Advertising
  • S

    Spoon Agency

    Work history

    Currently

    Senior Content Editor

    OLIVER Agency

    Oct 2019
    • London, United Kingdom
    • Freelance
    • Key member of the content team, working with the Editorial Lead to craft engaging social content for TSB's in-house agency Kindred on brand partnerships, including Pride of Britain and Pride of Sport.

    2019

    Freelance Copywriter & Editor

    Spoon Agency

    Oct 2018 - Mar 2019
    • London, United Kingdom
    • Freelance
    • Strategically planning, editing and writing dynamic content for brands such as Instagram, Shell, Rabobank, and British Council across a variety of platforms. Recent work has included proofing the Rabobank employee cookbook and copywriting and editing a Shell microsite for employees to access creative professionals.

    2018

    Managing Editor

    Redwood Publishing

    Nov 2014 - Aug 2018
    • London, United Kingdom
    • Full Time
    • Key member of this award-winning film and TV account. The highlight of 2018 was the launch of Virgin TV Edit, Virgin’s new entertainment website. A year in the making, the task was the reinvention of the Virgin Media entertainment proposition for customers, while also opening it up to non-customer base too through a new cms. • I was a brand guardian on the account, overseeing a strong identity across all print and digital projects, including a weekly ezine, videos, newspapers & magazines • I looked for new, exciting ways to connect with the 2million-plus Virgin Media customers we communicated with on a weekly basis, with a specific focus on SEO

    2014

    Chief Sub Editor

    Redwood Publishing

    Jun 2013 - Oct 2014
    • London, United Kingdom
    • Full Time
    • I managed a small team, ensuring the guardianship of the tone of voice, while demonstrating an understanding of multi-platform content in this client-facing position.

    2013

    Chief Sub Editor

    WGSN

    Jun 2011 - Jun 2013
    • London, United Kingdom
    • Full Time
    • Award-winning member of the editorial team overseeing the content of the world’s leading trend forecaster, covering fashion, business, travel, the arts and consumer attitudes. • I oversaw the time-sensitive publication of more than 15 articles a day for over 38,000 users, while managing a daily newsletter and working on SEO, web app and CMS development projects • I controlled client-facing content for the Americas, EMEA and Asia-Pac regions, working with the marketing and sales to reinforce the WGSN brand • I ran writing workshops for industry experts and contributing to the social media presence through Tumblr and Twitter • I was part of the project team that ran the Global Fashion Awards 2012 at the Savoy, selecting key interviewees and editing EPKs

    2011

    Deputy Chief Sub Editor

    WGSN

    Mar 2007 - May 2011
    • London, United Kingdom
    • Full Time
    • • I developed an in-depth copy and image style guide for brand tone of voice and copyright • I was part of the trends research team gathering content for the latest emerging trends

    Education

    2002

    NCTJ Post Grad in Newspaper Journalism

    Liverpool Community College

    Sep 2001 - Feb 2002
    • Liverpool, United Kingdom
    • 18-week fast track qualification, complemented by a 100 wpm shorthand certificate.

    1999

    MA (Hons) in English & History of Art

    University of St Andrews

    Sep 1995 - May 1999
    • Saint Andrews, St Andrews, United Kingdom
    • Four-year degree, with specialisms in the Art Nouveau style and Anglo-Irish literature.