Greg has over 20 years of agency experience spanning some of London's leading advertising, digital and PR agencies. A modern creative thinker, he has created work across most major channels including above-the-line, digital, mobile, social, experiential and earned media. He loves to create ideas that live at the intersection of brand strategy, creativity and technology, and are designed to drive maximum sharing, engagement and earned media coverage.
His sector experience is broad, and includes global blue chip clients like Adidas, Budweiser, Coca-Cola, Huawei, Land Rover, Microsoft, Unilever, The United Nations and Virgin. Greg has created successful content for @adidas global brand channels, one of the top 10 football ads of all time as voted by The Drum and readership of Four Four Two, and a mobile app that entered the top 20 most-downloaded social networking apps in the US and achieved a global earned media reach of 320 million people.
Greg’s work has featured at many of the major award shows including D&AD, Cannes Lions, The One Show, The Webbys and more.
Greg has a BA(Hons) in Graphic Design from Central St.Martins College of Art & Design. Outside work he enjoys football, cricket, golf, DJ-ing, and spending time with his young family.
Projects
- adidas Social Storytelling – Sergio: 20 Years of ImaginationIn the lead-up to the 2019 PGA Championship in New York, adidas wanted to celebrate the 20 year anniversary of their sponsorship of golfer and recent Masters Champion Sergio Garcia. To commemorate the moment, the brand was releasing an updated version of the shirt he wore when he burst on to the global stage at the same tournament twenty years earlier. It was a round during which he hit one of the most famous recovery shots of all time. When he found his ball resting dangerously up against the r
- adidas Social Storytelling – NYC Marathon x Mary KeitanyAs a four-time winner of the New York City marathon, Mary Keitany only enters one or two events a year. She spends the majority of her year training for these events at altitude at her training base in Iten, Kenya – a very different environment to the streets of New York City. We told a story of how she uses her imagination during her training runs to transport herself 7000 miles to the streets of New York to visualise her upcoming race strategy. The film ran on @adidas global brand channels and
Projects credited in
- SpeakEmojiTo showcase SapientNitro's innovation credentials to its clients and the wider world, we created SpeakEmoji – a voice-to-emoji translator to help out-of-touch adults reconnect with their smartphone-zombie kids over the Christmas holiday. Within a week of launch, it was hailed as one of the 'top 5 new apps' by Mashable and Digital Spy, and ranked in the top 20 most-downloaded social networking apps in the US. Total reach topped 350 million people – all achieved with almost no paid media.
Work history
Creative DirectorHill+Knowlton Strategies
- London, United KingdomFull Time
Creative Direction on integrated, social and PR briefs across the agency. Leading for periods on Adidas, Huawei, P&G, Volvo and Shell among others. Managing and resourcing a team of creatives and designers and driving effective collaboration between creative, content & publishing strategists and production. Created some of adidas' most successful social storytelling content of 2019. Led Huawei's fast-paced global social account. Helped win pitches for Google (UK AOR), HSBC, Shell, BT Openreach, King, Arla, Budweiser and LG (global). Mentored at D&AD New Blood 2020.
Skills
- Creative Direction
- Art Direction
- Copywriting
- Creative Resourcing
- Social Media
- PR Campaigns
- Integrated Campaign
Education
BA(Hons) Graphic DesignCentral Saint Martins (UAL)
- London, United Kingdom