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Do you really want to delete project Krista Meri (Estonia's 3 times World Champion in cocktail making) cocktail night.?
Energetic young go-do marketing enthusiast who wants to get things done and will do them always in deadline. With an international studies background from London and then entertainment industry experience over 5 years have given my lot of experience by working under pressure while still loving the job I do. Strong experience with writing press releases on a weekly basis to mayor news publications in Estonia. I am very sociable and easy to speak and I think it’s in my nature to constantly manage different and new projects. World citizen as lived in London for 3 years, while doing my Advertising and Marketing BA.
• Managing marketing 2 of the biggest and most important casinos: flagship Olympic Park Casino (at Hilton Tallinn Park ) and Olümpia OlyBet Sports Bar. • Budgets, marketing plans, events, partnership agreements, campaign visuals, targets and after campaign summary, website content management, weekly newsletter and SMSs to clients. • Event planning on a weekly basis – entertainment program with LIVE performers to big scale parties with VIP and press. • Press release writing • Proud of Social Media platforms of – Secret Nightclub and Park Lounge – to attract people into casino with these brand names instead of the name Olympic Park Casino. • Client segmentation with CRM program in order to make new offers. • Co-operation with Hilton Tallinn Park hotel in order to work out marketing strategy • Managing Olympic Casino’s social media platforms. • Lot of assistant job also: monthly budget controlling, weekly marketing newsletter and KPI for the management, managing marketing budget.
• Weekly press releases • Building and maintaining relationships with the media contacts in Estonia in order to get maximum media coverage. • Being in charge of what information is out in the media and by word-of mouth about the brand and company. • Co-operation with the program planner and designer in order to make a synergy. • Creating different marketing and media campaigns and running them – direct marketing, email marketing, advertising, branding, social media. • Also organised a charity campaign, and supported children’s hospital with only a one week Facebook campaign. 1 Like = 1€, total likes with 5 days were 450, which the company donated 450€ and purchased an expensive transmitter to one child with a diabetes. Important fact – Health fun does not support buying these transmitters, parents have to pay these all by themselves, so this good deed made one family life much easier. • Managing the client database in Excel – all the VIPs and regular customers. Customizing by status and generating appropriate offers.
Modules: Branding, Integrated Marketing Communications, International Marketing, Consumer Psychology and Buyer Behaviour, Globalisation and the Mass Media, Digital Media Business Enterprise, Creative Advertising and Copywriting, Corporate Communications Strategy, Direct and Digital Marketing Management, Marketing and Communications Project, Spanish Beginners, The Events Industry,