Griffin Haworth

Griffin Haworth

Game Writer & Narrative DesignerLondon, United Kingdom
+ Info


Pip Jamieson
Felix Morgan
Francis Lane
Griffin Haworth

Griffin Haworth

Game Writer & Narrative DesignerLondon, United Kingdom
About me
Talented and versatile creative writer with 5 years' experience working with games industry leaders. Proven track record of concepting, writing, presenting, and collaborating across crafts to deliver compelling and accessible game narrative for world-leading franchises with audiences of up to 250 million.
  • Bubble Witch 3 Saga — Game Writing & Narrative Design
    Bubble Witch 3 Saga — Game Writing & Narrative DesignOn King's Bubble Witch 3 Saga, I owned all in-game writing and narrative design. I worked primarily on full-length dialogue scripts and story for the narrative-led feature Bubble Witch World, which brought an RPG-style metagame to the BW3S experience.
  • Candy Crush Saga — Narrative Design
    Candy Crush Saga — Narrative DesignOn Candy Crush Saga, I worked with teams of artists, designers, and King's marketing studio to deliver features and seasonal narratives that continually refresh the game’s story world for a 250 million-strong audience.
  • Mighty Bear Games – Game Writing & Narrative Design
    Mighty Bear Games – Game Writing & Narrative DesignAt Mighty Bear Games I led narrative development on Butter Royale, the studio's flagship title, and later created and successfully pitched the narrative conceit behind their newest game, the story-driven merge adventure Best Friends Cafe. I was regularly tasked with plotting and presenting narrative concepts expanding the food-themed, family-friendly Butter Royale universe to Mighty Bear's Product team and senior management. Narrative/Game Writing experience by project: Best Friends Cafe • C
  • Disney Melee Mania: Tone of Voice & Digital Creative
    Disney Melee Mania: Tone of Voice & Digital CreativeIn Q4 2020 I oversaw the digital campaign for the announcement of Disney Melee Mania, Disney & Pixar's first ever MOBA, developed for mobile by Mighty Bear Games and published exclusively by Apple Arcade. I created the game's TOV Bible for use by the Disney and Mighty Bear marketing teams and led the conversation around the game's announcement by producing social and App Store copy, a launch trailer concept, and press-facing promotional material.
  • Butter Royale: Digital Creative
    Butter Royale: Digital CreativeFrom Q4 2020 to Q4 2021 I led community and social media for Butter Royale, Mighty Bear's flagship title, published exclusively by Apple Arcade as part of the platform's worldwide launch. I set up and ran community channels across Discord, Twitter, Instagram, Facebook, and Reddit, engaging players and growing our user base while using social to develop the Butter Royale IP through narrative copy, character backstories, and compelling ancillary content. I defined and developed the game's inviti
  • Nickelodeon x B-Reel: NickMusic TV Idents
    Nickelodeon x B-Reel: NickMusic TV IdentsI worked on the creative for promo idents aired on Nickelodeon's TeenNick channel, mashing up iconic IP and chart-topping pop talent for a set of chaotic crossover sequences.
+ View all
Work history
    Community Manager / Game WriterMighty Bear Games
    London, United KingdomFull Time
    Projects: Butter Royale - Mighty Bear's flagship title, published by Apple Arcade as a launch exclusive. Nominated for Best Battle Royale Game at 2020 Pocket Gamer Awards Disney Melee Mania - Disney & Pixar's first ever MOBA, developed in partnership with Disney and Apple Arcade Untitled Project - Narrative-led mobile game Community: • Led copywriting, social media, and creative content efforts across all titles and studio's own public channels • Liaised with Art team to create striking visual content: planned and coordinated production of social assets, from 3D statics to gameplay trailers and an animated miniseries •. Worked and communicated effectively with a cross-functional development team, from Design and Art to Engineering Writing: • Narrative design for forthcoming project: plot, characters, dialogue, items, and FTUE design. Liaised with Product Owner / Artists / Designers on game’s look, feel, and gameplay • Wrote and presented game narrative concepts spanning diverse themes, genres, and USPs to Product team and senior management • Wrote tone of voice bible for Disney Melee Mania, approved and referenced by Disney and Mighty Bear teams • Wrote in-game copy, character backstories, and item metadata across all titles • Edited Mighty Bear’s weekly Medium article series, ensuring cogency and consistent editorial standards across a wide range of specialist topics
    CreativeRFRSH Entertainment / BLAST
     - London, United KingdomFull Time
    • Creative development for a major esports brand, its global tournament series, and professional Counter-Strike team Astralis across all online and physical output: broadcast formats, live activations, video content both commercial and editorial (2.5 million combined views). • Copywriting/scriptwriting to live-broadcast schedules and strict upload deadlines: film scripts, commercial copy, live host/presenter materials, social media posts, and client-facing pitches. • Monitoring of wider trends in gaming and application of popular-culture knowledge to keep messaging current and compelling for target audiences • Helping grow a startup from a three-person London office to a thriving team and commanding presence in the esports industry.
+ Show more
  • Creative
  • Writing
  • Copywriting
  • Video Campaigns
    BA (Hons) English Literature - First Class HonoursUniversity of Manchester
     - Manchester, United Kingdom