Guido Cappa
Available

Guido Cappa

Senior Product DesignerLondon, United Kingdom
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Guido Cappa
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Guido Cappa

Senior Product DesignerLondon, United Kingdom
About me
I am a Senior Product Designer with 7 years of experience, having worked in diverse settings, including larger corporate finance and dynamic startup environments. My latest experience involves leading a team of 12 and overseeing the design and development of a community platform, which included a full stack of web-app, along with mobile apps. My journey to becoming the lead Product Designer has equipped me with a unique set of skills that I am eager to apply to innovative projects in the future.
Projects
  • Connectible
    ConnectibleConnectible is the world's first social media app for collectors and offers the ability to share, connect, and trade any collectibles they love. The goal is to connect communities together, by enabling collectors to pursue their passion.
  • artSpydr
    artSpydrartSpydr is a global peer-to-peer marketplace designed to facilitate the buying, selling, and trading of original comic art while ensuring authenticity through blockchain technology. artSpydr merges the accessibility of eBay with the assurance of an auction house, offering a reliable platform for art enthusiasts worldwide.
  • Calmia
    CalmiaEmbracing the relaxed ethos of yoga, the approach was not to reinvent, but to improve, which allowed the guiding principles of the brand to emerge.While working with 'Calmia', I defined a new mission, ‘Lead a more holistic lifestyle by recovering a sense of balance and inner peace ’. Lucy's approach to wellness, based on 20 years in the health and beauty industry, is not about impressing others, fitting into a smaller dress size. It is real life self care for busy women who simply want to feel
  • Lucy Wakefield
    Lucy WakefieldLucy's approach to wellness, based on 20 years in the health and beauty industry, is not about impressing others, fitting into a smaller dress size. It is real life self care for busy women who simply want to feel healthier and happier. The challenge was helping Lucy stir a deeper, closer relationship with the world’s wellness lovers, by tracing a richer, more vivid and more colourful story of wellness and holistic life.
  • Perceptve
    PerceptvePerceptve is a new company leading in the Ventures industry. I created a modern and engaging digital experience. I provided the company with a corporate site that is well-designed, fully responsive, easy to navigate, functional and eye-catching.
  • "Paybase_"
    "Paybase_"Ebook layout design.
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Work history
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    Senior Product DesignerConnectible
    London, United KingdomFull Time
    Connectible is a social media platform for Collectors. As the overseer of product design and development, I guided the journey from concept to feature crafting, prototyping, and testing. Collaborating with our CTO and engineers, I gather feedback to shape our platform and meet user needs. Through this user-centered design approach, we created a successful product that attracted thousands of users. Case Study -> https://www.guidocappa.com/connectible - Successfully delivered MVP for user testing, leading to a robust product launch. - Implemented user-centric design changes, resulting in a 45% increase in user retention. - Boosted daily user engagement by 67% by quickly redesigning comments and reactions, demonstrating a strong understanding of user behaviour and needs. - Achieved 70% increase in app sessions through effective marketing strategies and engaging video content
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    Product DesignerartSpydr
     - London, United KingdomFull Time
    artSpydr is a marketplace, specialising in the market of Original Comic Art. I’ve played a crucial role in crafting unique automated system that simplifies the process of trading art. Case Study -> https://www.guidocappa.com/artspydr - Iterative design improvements, informed by stakeholder input, securing funding. - Analysed user behaviour, conducting usability tests. Incorporating feedback to enhance user experience. - Addressed user pain points, resulting in a user-centric platform that resonated with both artists and buyers, ultimately contributing to increased engagement and satisfaction.
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Skills
  • UI Design
  • UX Design
  • User-centered Design
  • Team Management
  • Design Leadership
  • Interaction Design
  • Product Design
  • Design Thinking
  • Html CSS
  • Rapid Prototyping
Education
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    (BA Hons) Advertising and Graphic DesignAcademia di Belle Arti di Catania
    Italy
    During my studies I gained a fresh perspective of graphic arts thanks to modules like Graphic Design, Web Design, Advertising and Marketing. I focused my studies on creating logos, layouts, booklets and magazines. My final dissertation project was a study on User-Interface and User-Experience design where I created prototypes of apps, User Interfaces and websites in Adobe Photoshop and Sketch.