Guilherme Campello

  • LocationLondon, United Kingdom



  • Fashion
  • Marketing PR
  • TV
  • Visual Arts
  • Art Direction
  • Design
  • Research and Trend Analysis
  • Research Design
  • Observer
  • Psychology of Design
  • Research Imagery
  • Research and Concept Design
  • Cultural Anthropology
  • Concept and Realization
  • Material Culture

Work history



UAL University of Arts London

Aug 2016
  • Psychology applied to fashion


Wardrobe Consultant & Concept Researcher

Globo Network TV

Jun 2009 - Mar 2015
  • Globo is the second largest commercial television broadcaster in the world for entertainment projects and series, with over 200 million viewers in 190 countries and network coverage of 98.6% in Brazil. Managed a team responsible for the imagery interpretation of plots, scenes and characters of soap operas and series – from inception through to production. The role required a wide range of research and trend analysis to achieve historical, cultural and fashion accuracy. Supervised art production budgets and managed the relationship with national and international fashion brands to construct and supply characters’ looks.


Art Concept Developer & Costume Designer

Anitta Tour DVD

Nov 2014 - Feb 2015
  • Responsible for researching concepts and developing costumes for a top Brazilian Billboard recording artist, Anitta, and her dancers. This role required researching target audiences, costume styles, fashion trends and construction methods in order to create and develop costumes within strict budgets and schedules. Managed different teams in order to supervise practical issues to maintain artistic and collaborative goals. This production achieved 1st place on ITunes Brazil, EMA Worldwide Act Latin America awards and over 100k records sold.


Creation Assistant on Collection Development

Mandarinna Women’s Wear

Mar 2009 - Dec 2009
  • Operating throughout the whole process of creation, production and logistics. The role demanded research on consumer behavior, trend analysis, art concept development and production’s time management.



MSc Psychology Applied in Fashion

University of Arts London LCF

Jul 2015 - Jul 2016
  • Focused on analyzing human behaviour in order to investigate, interpret and predict emerging trends for the fashion and creative industry. Developed skills: research, analysis, information synthesis, efficient communication, conceptualization, IT and data handling. (Accredited by the British Psychological Society)


MA Anthropology Applied in Consumer Behaviour

Senai Cetiqt Brazil RIO DE Janeiro

Feb 2013 - Jun 2015
  • Focused on examining the relationship amongst culture and consumer behaviour in order to comprehend the intrinsic meanings within the material culture. Developed skills: qualitative research, imagery analysis, ethnography and consumer behavior’s exploration


Fashion Business

Fundação Getúlio Vargas Brazil RIO DE Janeiro

Jan 2016 - Dec 2010
  • Focused on the fashion industry and its retail processes. It encompasses: Design conceptualization, management of creative enterprises, marketing strategy and new digital / media practices. Developed skills: design thinking, communication among different channels and costumer experience.


BA Design Applied in Fashion

BA Senai Cetiqt Brazil RIO DE Janeiro

Feb 2005 - Dec 2008