Psychology applied to fashion
Globo is the second largest commercial television broadcaster in the world for entertainment projects and series, with over 200 million viewers in 190 countries and network coverage of 98.6% in Brazil. Managed a team responsible for the imagery interpretation of plots, scenes and characters of soap operas and series – from inception through to production. The role required a wide range of research and trend analysis to achieve historical, cultural and fashion accuracy. Supervised art production budgets and managed the relationship with national and international fashion brands to construct and supply characters’ looks.
Responsible for researching concepts and developing costumes for a top Brazilian Billboard recording artist, Anitta, and her dancers. This role required researching target audiences, costume styles, fashion trends and construction methods in order to create and develop costumes within strict budgets and schedules. Managed different teams in order to supervise practical issues to maintain artistic and collaborative goals. This production achieved 1st place on ITunes Brazil, EMA Worldwide Act Latin America awards and over 100k records sold.
Operating throughout the whole process of creation, production and logistics. The role demanded research on consumer behavior, trend analysis, art concept development and production’s time management.
Focused on analyzing human behaviour in order to investigate, interpret and predict emerging trends for the fashion and creative industry. Developed skills: research, analysis, information synthesis, efficient communication, conceptualization, IT and data handling. (Accredited by the British Psychological Society)
Focused on examining the relationship amongst culture and consumer behaviour in order to comprehend the intrinsic meanings within the material culture. Developed skills: qualitative research, imagery analysis, ethnography and consumer behavior’s exploration
Focused on the fashion industry and its retail processes. It encompasses: Design conceptualization, management of creative enterprises, marketing strategy and new digital / media practices. Developed skills: design thinking, communication among different channels and costumer experience.