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- Development of a new content marketing strategy - Planning and implementation of regional marketing campaigns - Creation and publication of all marketing material - Prospection and negotiation with relevant media partners for campaigns - Co-ordinating marketing campaigns with sales activities - Adapting, developing and executing sustainable off-page SEO strategies - Link building to improve website positions in SERPs - Competitor research and analysis - Creation and execution of surveys related to e-commerce topics
- Full responsibility for operation and performance of a project “Promokodabra.ru” - Creation of engaging content to ensure great user experience - Translating and localizing all content of the website - Assisting PR team with the creation of high quality content - On-page SEO to improve website positions in SERPs - Daily monitoring of set KPIs with direct reporting to management board - Negotiation with key sales partners: affiliate networks, online shops and brands - Planning and execution of email marketing campaigns according to sales strategy - Education and monitoring of performance of Content Team
- Creation of promotional material - Product photography for company’s website - Planning and coordination of design team tasks and activities - Negotiations with clients