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Gwyneth Holland

Freelance writer & trend forecaster


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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategist - Journalist - Teacher

About me

Experienced writer & trend consultant based in London, available for freelance and contract work I specialise in compelling and robust trend research, through client consultancy and written reports. I’m currently contributing trends for agencies including Stylus, Flamingo, Unique Style Platform and FranklinTill, and clients such as Pernod Ricard, Boots, Next and Pepsico. I have previously headed up consumer trends research at Iconoculture, The Future Laboratory and WGSN. I regularly write for leading UK and European luxury publications.


  • Teaching
  • Fashion
  • Writing
  • Copywriting
  • Editing
  • Lifestyle
  • Market Research
  • Strategic Planning
  • Popular Culture
  • Consumer Behavior
  • Creative Thinking
  • Ideas Development
  • Content and Media Writing

Work history


Freelance Writer & Trend Forecaster

How Things Are Done

Feb 2014


Senior Editor & Europe

CEB Iconoculture

Mar 2011 - Jan 2014


Editor & New Projects

Global Blue

Nov 2008 - Mar 2011


Head of Trends & Senior Editor

The Future Laboratory/ls:n Global

Aug 2005 - Nov 2008


Associate Editor & Thinktank


Aug 2002 - Sep 2005




University of the Arts, London

Aug 1998 - Jun 2001
  • BA Fashion Promotion