Join The–Dots

Hanna Elin

Digital Creative and Brand Strategist

  • Create New List

Join our Pro Plan to message Hanna

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Director - Digital Manager - UX Designer


Are you sure?

Do you really want to delete project BBC CAPE - Designing for Inclusivity?

Are you sure?

Do you really want to delete project BERGHAUS - Connecting Outdoor Enthusiasts?

Are you sure?

Do you really want to delete project NHS Blood Donation - Know Your Blood Type?

Are you sure?

Do you really want to delete project HER OWN WORDS - Rebrand and Online Introduction to English Speaking Markets?

Are you sure?

Do you really want to delete project CONTENT?

Are you sure?

Do you really want to delete project COMMERCIALS?

About me

I have spent the last six months setting up a start up in Hong Kong. HMW Agency is a design innovation agency that focuses on creating new digital strategies for companies. We have a human centred approach and use agile Design Thinking methodologies. During my masters at Hyper Island in the UK, I have explored and applied Design Thinking, Digital Technologies, Managing Teams and Innovation through both academic and practical experience with live clients. Working in an agile methodology in sprints, clients include BBC, Adidas, NHS and Speedo. My role as Director and Creative Director over the past decade, has given me the opportunity to develop concepts, direct commercials and content for worldwide brands. Notable clients include Adam and Eve DDB, Wiley Y&R, Ogilvy, and Leo Burnett. Key projects consist of Danone Actimel, Halifax Bank, John Lewis, Max Factor, Kia Picanto, Intersport, Lindex and Stockholm Fashion Week. My music video work include videos and content for artists like Sia/Zero 7 and Girls Aloud.

Locked Pro Plan feature


  • Fashion
  • Advertising
  • Film
  • Marketing PR
  • Agile UX
  • Digital Management
  • Art Direction/copywriting/creative/digital/build/campaigns
  • Product Managemenet
  • Brand Storytelling

Work history



HMW Agency

Jul 2017
  • Hong Kong
  • Full Time
  • I am one of three co-founders of a design innovation agency based in Hong Kong working world wide. The mission of HMW Agency is to create comprehensive innovative solutions that are sustainable for companies to change in order to thrive in today’s competitive market. Business strategies are tailored using design thinking that consists of a human-centred design approach. HMW Agency is backed by the Hong Kong government funded incubation programme DIP.


Creative Director and Director

Hanna Elin Films

Jan 2005
  • London, United Kingdom
  • Freelance
  • Starting out directing music videos, my directing career quickly moved on to commercials and larger advertising campaigns. My reel also has TV, documentary and content work. Currently represented by Mendoza Films in the UK.


Creative Director


Jan 2016 - Jan 2017
  • Stockholm, Sweden
  • Full Time
  • My role at this small and quick footed adverting agency includes working closely with a list of clients including FC Stockholm, a multitude of restaurants and fashion brands on a project basis.



HSI London

Jan 2005 - Jan 2010
  • London, United Kingdom
  • Freelance
  • I was represented by HSI London and US for music video, behind the scenes and content work. During this time I made pieces for clients like Girls Aloud, SPOON Magazine and Zero 7.


Researcher and Director's Assistant


Jan 2004 - Jan 2005
  • London, United Kingdom
  • Freelance
  • Working freelance for several well-known production companies in London, New York and Los Angeles, my responsibilities included writing treatments, researching filmic material and putting together conceptual pitches for over fifty leading directors. Directors I worked with include: Daniel Barber, Floria Sigismondi, Thomas Napper and Joe Roman to name a few.


Creative Researcher and PR Assistant

Rose Hackney Barner

Jan 2001 - Jan 2004
  • London, United Kingdom
  • Full Time
  • During my three years at the busy London production company, I was in charge of helping ten directors writing treatments, researching and collating visual and filmic material. I was also in charge of all PR for all drama productions at the company. This entailed handling all communication with film festivals, writing press releases, coordinating PR material and organising film screenings during the film festival in Cannes. I was an accredited member of Marché du Film and set up two screenings at Palais des Festivals in 2004.



MA Digital Management

Hyper Island UK

Jan 2017
  • Manchester, United Kingdom


Nordic School of Photography

Berghs Sweden

Jan 2010 - Jan 2011
  • Stockholm, Sweden


BA(Hons) Film and TV Production

University of Westminster

Jan 1998 - Jan 2001
  • London, United Kingdom


Diploma Business Studies

University of Brighton

Jan 1996 - Jan 1998
  • Brighton, United Kingdom