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I have spent the last six months setting up a start up in Hong Kong. HMW Agency is a design innovation agency that focuses on creating new digital strategies for companies. We have a human centred approach and use agile Design Thinking methodologies. During my masters at Hyper Island in the UK, I have explored and applied Design Thinking, Digital Technologies, Managing Teams and Innovation through both academic and practical experience with live clients. Working in an agile methodology in sprints, clients include BBC, Adidas, NHS and Speedo. My role as Director and Creative Director over the past decade, has given me the opportunity to develop concepts, direct commercials and content for worldwide brands. Notable clients include Adam and Eve DDB, Wiley Y&R, Ogilvy, and Leo Burnett. Key projects consist of Danone Actimel, Halifax Bank, John Lewis, Max Factor, Kia Picanto, Intersport, Lindex and Stockholm Fashion Week. My music video work include videos and content for artists like Sia/Zero 7 and Girls Aloud.Locked Pro Plan feature
I am one of three co-founders of a design innovation agency based in Hong Kong working world wide. The mission of HMW Agency is to create comprehensive innovative solutions that are sustainable for companies to change in order to thrive in today’s competitive market. Business strategies are tailored using design thinking that consists of a human-centred design approach. HMW Agency is backed by the Hong Kong government funded incubation programme DIP.
Starting out directing music videos, my directing career quickly moved on to commercials and larger advertising campaigns. My reel also has TV, documentary and content work. Currently represented by Mendoza Films in the UK.
My role at this small and quick footed adverting agency includes working closely with a list of clients including FC Stockholm, a multitude of restaurants and fashion brands on a project basis.
I was represented by HSI London and US for music video, behind the scenes and content work. During this time I made pieces for clients like Girls Aloud, SPOON Magazine and Zero 7.
Working freelance for several well-known production companies in London, New York and Los Angeles, my responsibilities included writing treatments, researching filmic material and putting together conceptual pitches for over fifty leading directors. Directors I worked with include: Daniel Barber, Floria Sigismondi, Thomas Napper and Joe Roman to name a few.
During my three years at the busy London production company, I was in charge of helping ten directors writing treatments, researching and collating visual and filmic material. I was also in charge of all PR for all drama productions at the company. This entailed handling all communication with film festivals, writing press releases, coordinating PR material and organising film screenings during the film festival in Cannes. I was an accredited member of Marché du Film and set up two screenings at Palais des Festivals in 2004.