I am currently editorial assistant to journalist and brand consultant Melanie Rickey, whilst also pursuing freelance projects as a fashion writer. Prior to my employment I graduated from Central Saint Martins in Fashion History and Theory in 2015.
In my current role as Melanie Rickey’s assistant I have been responsible for pitching and creating relevant fashion, news and culture content for Westfield’s online platforms and social media outlets to tight deadlines. I have also been involved in sub-editing a new Phaidon fashion publication due for release in 2017 in addition to working on the BFC X Boden initiative Future British. My work has also led me to work with brands like ASOS and Very to create in depth trend reports twice a year and the best way these can be adapted to suit the client.
Working to tight deadlines, researching and writing online content, conducting and transcribing interviews, liaising with PR’s for in house/ on set shoots, pitching article ideas.
Using AEM to publish online articles and galleries, editing and writing content and using Photoshop to edit imagery.
Working as part of a team within the Pucci archive in Tuscany to develop 3 projects to help engage a wider audience with the Pucci archive. Working within the archive, conducting research about the brand and its audience, investigating other brand strategy’s and creating a prototype App.
Archiving the collection of clothing spanning from 1940s to present day- creating archiving system, organising archive sections, creating entry templates, maintaining the archive working with loans.
Working with luxury brands and Conde? Nast, creating online garment profiles and uploading garment descriptions and images.
Working with PR’s to arrange appointments, travel, organising credits and returns, working with industry professionals and publications. Styling my own shoots working to a brief and supplying moodboards and liasing with clients, photographers and art directors. Working with publications such as Document Journal, Wonderland, Dansk, Clash etc.
Sourcing clothes and accessories for shoots, organising appointments, co?ordinating shoots, liaising with brands, photographers and stylists.
This pathway develops your understanding of the history of western fashion from the Renaissance to the present day, and provides you with a sound theoretical framework within which to analyse that history. The subject's interdisciplinary nature is addressed using a range of methodologies to analyse sources, drawing on approaches from cultural theory, material history and other fields. Fashion is studied as image, object and text. You'll be asked to consider the design, manufacture, promotion and consumption of fashion and to explore these areas within social, historical and cultural contexts. While this pathway analyses fashion history, it also engages with the contemporary fashion industry. You'll work with students from other fashion pathways on projects that will enrich your understanding of the design process, cut and construction, and communication and promotion to make stimulating connections between theory and practice.