Highly motivated and articulate professional with the creative communication skills to inform and excite, and the business knowledge developed within one of the world’s most strategic companies.
As a graduate I was scouted by the leading cosmetics company, and have been working in the industry ever since. My experience has been in marketing and product development across the consumer and luxury divisions, for both the UK and International markets. Across all I have developed an affinity with beautiful imagery and bringing brands to life for consumers.
Projects
Work history
Product Manager
London, United KingdomFull Time
I am currently managing over 60% of the makeup business, developing innovative products and 360 creative marketing material to be used in International markets. This is a highly creative role focused on market and trend led landscape analysis to create innovative products answering consumer need. The role spans from strategy development, product conception through to implementation in store. I brief and partner with technical teams on creating packaging and formula, and develop creative briefs to drive event creation and global product launches:
• Assist in definition of the strategic development and of 3-year launch plans
• Development of new product launches from concept to industrialisation: product concept, product benefits and activation with a clear business strategy throughout
• Definition of colour range, texture and make up effect based on the next colour trends, and responsible for how these are communicated to consumers.
• Development of packaging and designs: starting from the marketing idea to briefing preliminary design with the agency, feasibility analysis with the technical team, R&D, Legal and Regulatory.
• Work on product, price (recommendation of RRP to markets based on product intention), promotion (instore and across digital content) & place (where and how our products are played instore).
• Definition of financial objectives for new launches: fix the launch targets based on the financial criteria, the specific launch strategy and the pricing strategy on a global base
• Responsible for 360° activation plan: above and below the line communication in collaboration with our internal studio and the creative agencies.
• Evaluate competitors' activity as well as market and category performance to identify opportunities to improve category performance:
Graduate Marketing
- London, United KingdomFull Time
I spent a year on the Graduate Marketing Managerial Trainee Scheme at L'Oreal, working in 4 month rotations in various areas of the company. During this scheme l have worked on communication and commercial strategies, product development and brand renovations, playing an integral part in product launches within various divisions.
Garnier Ambre Solaire - this role was very commercial led and focused heavily on market analysis and developing strategies from this. I was lucky to have joined the brand at a very exciting time, working on large media briefs and artwork development.
The Body Shop International - in this role I worked in Make-up Product Development and International Marketing. This was a very creative role in which I was developing products and marketing concepts to go out to markets across the world. This helped me to develop a strong understanding of the differences across global markets and the various trends across each.
Yves Saint Laurent Beauty - in this role I played an integral part in product launches, BA engagement, artwork development and project management. I developed strong relationships with suppliers and oversaw launch projects from start to finish. I worked with various retailers to develop exciting content and strategies targeted specifically to their consumer, which is an integral part to working within the luxury division.
L'Oreal's Graduate Scheme has allowed me to develop skills across the board in one of the world's leading cosmetics companies. I have worked in the FMCG, leading retail and luxury divisions, developing my knowledge of both the U.K and International markets for varying commercial structures.
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Skills
- Branding
- Product Development
- Management
- Strategy
- Creative Marketing
- Trend Forecasting
- Communication
- Presentation Skills
- Brand Strategy
- Account Management
Education
BA Fashion Communication 1st Class Honours
- Nottingham, United Kingdom
I graduated from Nottingham Trent University with a 1st class honours in Fashion Communication and Promotion.
Throughout my time on the course, I worked with Young British Designers, L'Oreal, Unilever, Future Foundation, Pretty Polly, Ann Inc USA and TRAID developing skills in marketing and branding, trend analysis, market research and strategy development.
My final year dissertations included 'The Manifold Male', a study into the modernisation of communication in the male accessories sector, and a live project with the brand 'Young British Designers' developing a strategy to reposition the brand within the luxury conceptual market.
Alongside this, I produced a live project portfolio for L'Oreal, presenting a 360 strategy to redefine Kiehls within the male cosmetics sector. This was submitted to L'Oreal and resulted in myself and team members winning the UK Brandstorm marketing competition 2014. This is a Worldwide Marketing competition that turns ideas into products and strategy, and involves presenting to Top Brand management and country managers. I felt very privileged to be representing the U.K on such a huge scale.
BTEC Level 3 Extended Diploma, Art and Design/textile
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